Showing 1 - 10 of 17
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Asset World Corp unveils Yaowarat project
Business, Kanana Katharangsiporn, Published on 24/01/2025
» SET-listed Asset World Corp (AWC) has unveiled its new Woeng Nakornkasem Yaowarat project, valued at 16.5 billion baht, which took four years to plan, with construction projected to take five years.
AIS unveils new streaming package
Business, Komsan Tortermvasana, Published on 05/12/2024
» Advanced Info Service (AIS) has launched its Play Ultimate package, combining top streaming platforms into one package for post-paid customers.
Anitech in drive to become a technology firm by 2024
Business, Komsan Tortermvasana, Published on 22/06/2022
» Smart ID Group, a consumer electronics device maker under the brand Anitech, aims to become a tech company by 2024 in order to thrive in a digital society.
Tero Sabuy combines partners' strengths
Business, Published on 23/10/2021
» Tero Entertainment and Sabuy Technology has entered into a joint venture, Tero Sabuy, with the aim to combine the strengths of entertainment media and technology.
Creating travel appetite
Business, Narumon Kasemsuk, Published on 21/06/2021
» 'When can I travel again?" This familiar question echoed around the world the past 12 months since the global pandemic forced lockdowns and stringent border closures.
JD Central targets offline shoppers
Business, Suchit Leesa-nguansuk, Published on 11/06/2021
» JD Central, a major e-commerce platform in Thailand, is re-evaluating its focus by promising to improve customer experience and gain the trust of offline shoppers as it battles fierce competition and attempts to maintain triple-digit growth.
Human capital and the innovation economy
Business, Detlef Reis, Published on 09/06/2021
» In an article published in the Bangkok Post in February, I explored how people management has changed in lockstep with humanity's economic evolution from a hunter-gatherer society through the agricultural and industrial ages into the knowledge and information age. Today, let's discuss how successful people management in the innovation economy requires a new perspective on how to best manage people: human capital.
SCB unscathed by Mae Manee scam
Business, Somruedi Banchongduang, Published on 31/10/2019
» Even though the multi-billion-baht Mae Manee Ponzi scheme used the same name as a character Siam Commercial Bank (SCB) uses to build customer awareness, the bank insists its reputation has not been affected as victims recognise the difference between the investment fraud scheme and the bank.
Digital content to reach B33bn
Business, Komsan Tortermvasana, Published on 15/08/2019
» The value of the digital content industry in Thailand this year is expected to reach 33 billion baht, up 10% from 2018 thanks to rising demand for animation and games in the global market as well as business development and promotion by the private sector and state, says the Department of International Trade Promotion (DITP).