Showing 1 - 6 of 6
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Acer, Butterbear team up for laptop
Business, Suchit Leesa-nguansuk, Published on 10/07/2025
» Acer Computer has teamed up with Butterbear, a famous Thai mascot, to launch a limited edition laptop appealing to a younger local audience.
Commart buoyant despite uncertainty
Business, Suchit Leesa-nguansuk, Published on 04/07/2025
» A surge of gaming devices, the unveiling of devices powered by artificial intelligence (AI) and aggressive promotions are expected to encourage purchases at IT and computer fair Commart.
Stellar year for Grab's ride-hailing, delivery services
Business, Published on 20/12/2024
» Grab, a leading super-app in Southeast Asia, has unveiled its year-end statistics for on-demand transport and delivery services in Thailand.
Butterbear enlisted to lure Chinese visitors
NARUMON KASEMSUK, Published on 18/07/2024
» Butterbear, one of the country’s most popular mascots, will be introduced as a new presenter for Thai tourism next month, aiming to lure at least 10% of 1 million Chinese fans to follow tourism activities in Thailand.
Art toy mascot seeks to entice China market
Business, Molpasorn Shoowong, Published on 02/07/2024
» A tourism campaign led by art toy mascot Labubu could help Thailand attract 8 million Chinese visitors and lure art toy lovers from around the world, as emerging home-grown mascot Butter Bear is the next tourism presenter, says the Tourism Authority of Thailand (TAT).