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Search Result for “brand loyalty”

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SPORTS

German giants Bayern deepening Thai ties

Sports, Tor Chittinand, Published on 09/04/2026

» When Bayern Munich opened their Bangkok office in 2022, it marked the German champions' third overseas base after New York and Shanghai. For Rauven Kasper, the club's board member for marketing and sales, the decision was not about following rivals into familiar hubs such as Singapore or Hong Kong, but about embedding themselves in a market where football culture is lived on the streets.

SPORTS

Red Bull's Daisher nails city's first wingsuit stunt

Sports, Published on 01/04/2026

» Renowned Hollywood stuntman and Red Bull Air Force legend Miles Daisher created a milestone moment for Thailand's growing extreme sports scene with the first-ever wingsuit jump in Bangkok.

SPORTS

Singha, TGR Haas F1 team sign partnership deal for three years

Sports, Tor Chittinand, Published on 23/02/2026

» Singha Corporation announced a three-year partnership with TGR Haas Formula One team in a deal that reinforces its image as a global Thai brand.

SPORTS

The rise of a golden generation

Sports, Published on 04/12/2025

» The clock is ticking. Fast. The official opening of the 33rd Southeast Asian Games, hosted by Thailand from Dec 9 to 20, is now just days away.

SPORTS

In Frank we trust! Lampard enjoying a big change of fortune

Sports, Nobby Piles, Published on 11/10/2025

» It is no secret that former great footballers do not necessarily enjoy the same success in their role as managers or coaches. The most recent example has been Wayne Rooney, who has discovered being a gaffer can be a very demanding job.

SPORTS

Central Group Mini Marathon a success

Sports, Published on 15/09/2025

» Central Group proudly announced the success of the Central Group Mini Marathon 17th by Skechers, a charity walk-run event held at CentralWorld yesterday.

SPORTS

Isak's long-drawn transfer saga a sign of the times

Sports, Nobby Piles, Published on 06/09/2025

» It is a relief for all football fans that the sorry saga of the Alexander Isak transfer from Newcastle to Liverpool has finally been resolved. Only time will tell who will benefit most although Isak's agent is no doubt sporting the biggest grin after the record £125 million transfer.

SPORTS

City to host Redline global series event

Sports, Published on 25/08/2025

» Thailand is set to host the Redline Fitness Games Bangkok 2025, a world-class functional fitness competition taking place for the first time in the Kingdom.

SPORTS

'Serve est' ThaiBev's 'AWESOME' move to cheer Kingdom's volleyball stars

Sports, Published on 10/08/2025

» Thai Beverage Plc has rolled out the "Serve est, Cheer Thailand to AWESOME" campaign to rally nationwide support for the Thai women's national team at the FIVB Volleyball Women's World Championship 2025, taking place from Aug 22 to Sept 7.

SPORTS

Naming stadiums can be a bit tricky and sometimes awkward

Sports, Nobby Piles, Published on 26/07/2025

» When the new Premier League season kicks off, the fixtures will be graced by a brand new stadium courtesy of Everton FC which has finally left the "Old Lady" of Goodison Park after 133 years. The Toffees' new home at Bramley-Moore Dock on the banks of the River Mersey is called the Hill Dickinson Stadium after the international law firm that holds the naming rights.