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Search Result for “brand equity”

Showing 1 - 10 of 212

OPINION

Shaping Thailand's tourism future

Oped, Kulit Kiartsritara, Published on 22/01/2026

» The era of volume is dead. The next decade of Thai tourism will and must be shaped not by the number of arrivals, but by the economic value generated by those arrivals.

OPINION

Taking the National Universal Health Coverage experience global

Oped, Catharina Boehme, Published on 11/12/2025

» As Thailand convenes its National Universal Health Coverage (UHC) Conference 2025, the stakes could hardly be higher. The world is navigating a period of profound transition in financing of health and development. Traditional sources of global support are shifting, while new pressures -- from climate change to ageing populations -- are reshaping national health priorities. In this dynamic landscape, Thailand's leadership on UHC is both timely and essential, building on the nation's sustained progress toward achieving health for all. The World Health Organization (WHO) is looking to this conference for guidance on how best to advocate for renewed and sustained investment in health across all sectors.

OPINION

Socialism's novel brand of nomenclature

Oped, John J Metzler, Published on 18/11/2025

» On Nov 9, 1989, the Berlin Wall collapsed. On a very ordinary night, thousands of East Germans started crossing the dividing barrier between the communist East and capitalist West Berlin after the East German regime had suddenly opened tightly controlled border crossings. In a matter of hours, history was made. Throngs of people soon swamped the Wall and then started smashing the hated communist barrier into concrete rubble.

OPINION

Rethinking finance beyond aid

Oped, Justin Yifu Lin & Yan Wang, Published on 06/11/2025

» Traditional donors have sharply scaled back their aid commitments to developing countries over the past year. Some, like the United States, have virtually eliminated their aid programmes. According to the Organisation for Economic Co-operation and Development (OECD), official development assistance (ODA) from member countries declined by 7.1% in 2024, its first annual drop in six years.

OPINION

Inhaler shame

Oped, Postbag, Published on 05/11/2025

» Re: "Inhaler fuss 'a lesson'", (Opinion, Nov 3).

OPINION

Inhaler fuss 'a lesson'

Oped, Editorial, Published on 03/11/2025

» A public debate has erupted following the Food and Drug Administration's (FDA) announcement that laboratory tests found microbial contamination in certain lots of the popular Hong Thai herbal inhaler, one of Thailand's best-known household products, famed among both locals and foreign visitors.

OPINION

Measuring the economic impact of AI

Oped, Diane Coyle, Published on 24/10/2025

» Is AI transforming the economy in any real sense, or is the promise of rapid growth mere hype?

OPINION

Can India's service sector survive US disruption?

Oped, Manishi Raychaudhuri, Published on 21/10/2025

» India's long-vaunted services sector has been boosted in recent years by the exponential growth of Global Capability Centres, multinational corporations' offshore hubs. However, President Donald Trump's administration is now threatening to dramatically alter the landscape for Indian workers, even as GCCs face several domestic challenges.

OPINION

Can ethical supply chains survive tariffs?

Oped, Joleen Ong, Published on 10/10/2025

» Recent geopolitical developments have underscored the fragility of global supply chains, reminding businesses in constantly evolving sectors like consumer goods and fashion that the strength of supplier relationships is one of the few persistent sources of resilience. Maintaining such relationships through responsible purchasing is not only ethical but strategically necessary.

OPINION

The baht's troubling rise

Oped, Editorial, Published on 22/09/2025

» The Thai baht, since the beginning this year, has appreciated nearly 8% against the US dollar. Such an escalation makes baht the strongest among Asian currencies. While a rapid currency appreciation should have been taken a signal of economic strength, the underlying realities paints a far more complex and worrying situation.