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Search Result for “brand equity”

Showing 1 - 10 of 104

PROPERTY

Centara, OR prep rollout of budget hotels

Business, Published on 02/04/2026

» Centara Hotels & Resorts plans to launch new budget hotels in partnership with PTT Oil and Retail Business Plc (OR) as early as next year.

PROPERTY

SC Asset revamps brand as strategy evolves

Business, Kanana Katharangsiporn, Published on 31/03/2026

» SC Asset Corporation Plc has embarked on a major rebranding to reflect a fundamental transformation in how it operates, grows and creates value amid an increasingly volatile global environment.

PROPERTY

The allure of the self-built home market

Kanana Katharangsiporn, Published on 14/03/2026

» Although the self-built home market is sizeable, with an annual value of up to 200 billion baht, residential developers had largely overlooked the segment until last year when a handful of large and mid-sized developers entered the fray.

PROPERTY

Noble keen to maintain its asset-light strategy

Business, Kanana Katharangsiporn, Published on 13/03/2026

» SET-listed Noble Development plans to maintain its asset-light strategy by seeking partners for joint ventures in new projects and investors to purchase rental condo units, a business it launched late last year.

PROPERTY

Land & Houses projects housing slump amid economic stagnation

Business, Kanana Katharangsiporn, Published on 22/01/2026

» SET-listed developer Land & Houses (LH) plans to launch only two residential projects worth a combined 3.66 billion baht in 2026, the lowest level in more than two decades, due to a sluggish economy and unpredictable housing market conditions.

PROPERTY

Sansiri targets B48bn presales in 2026

Business, Kanana Katharangsiporn, Published on 21/01/2026

» SET-listed developer Sansiri has outlined its 2026 business plan, focusing on resilient growth amid a fragile economic environment and weak purchasing power, while maintaining its leadership in Thailand's real estate sector.

PROPERTY

Bangkok homebuyers move on from earthquake shock

Business, Kanana Katharangsiporn, Published on 10/12/2025

» Greater Bangkok homebuyers have largely moved past the panic sparkedby the Myanmar earthquake in late March, but brand reputation remains a decisive factor in their purchasing decisions.

PROPERTY

Housing set to remain stagnant in 2026

Business, Kanana Katharangsiporn, Published on 09/12/2025

» The residential sector is expected to remain challenging for developers in 2026, weighed down by weak consumer confidence and a sluggish economy, continuing the soft momentum seen in the first nine months of 2025, when revenue and profit declined.

PROPERTY

Raimon Land steps up sale of major holdings

Business, Kanana Katharangsiporn, Published on 03/12/2025

» SET-listed developer Raimon Land (RML) is accelerating the sale of major assets, including its 8.4-billion-baht stake in the One City Centre (OCC) office tower, as part of efforts to enhance liquidity in the first quarter of 2026.

PROPERTY

Pruksa expands into apartment-for-rent sector

Kanana Katharangsiporn, Published on 05/11/2025

» SET-listed housing developer Pruksa Holding has diversified into the apartment-for-rent business to secure recurring income amid a sluggish residential market, targeting a rental yield of 6-8%.