Showing 1 - 10 of 107
AI cyberthreats set to multiply in 2026
Business, Suchit Leesa-nguansuk, Published on 30/12/2025
» Artificial intelligence (AI) identity threats, new insider risks from autonomous agents, and data poisoning will become the primary threats in the 2026 AI economy, according to global cybersecurity leader Palo Alto Networks.
Thai telecom firms woo creators
Business, Suchit Leesa-nguansuk, Published on 27/12/2025
» Telecom operators are stepping up efforts to capture future customers with the launch of hubs at Siam Square.
How to protect your finances and fight fraud
Business, Somruedi Banchongduang, Published on 15/12/2025
» If you are an avid online shopper who regularly joins flash sales and loves snapping up discounted items, you need to be extra careful before making any transfers. Even if you made it through the 12.12 sales smoothly, it is important to stay alert during the upcoming 1.1 promotions and beyond. Fraudsters posing as online merchants remain widespread.
Chaonang rejig eyes Gen Z
Business, Boonsong Lipimas, Published on 06/12/2025
» Chaonang, a local cosmetics brand, is rebranding to target Gen Z and a bigger share of the Thai skincare market.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
ICONSIAM brings global award home
Business, Boonsong Lipimas, Published on 12/11/2025
» Thailand's landmark riverfront development ICONSIAM has brought national pride to the country after being ranked a "Top Three Most Influential Retail Property Project of the Past 30 Years" at the MAPIC Awards 2025, a prestigious event often hailed as the "Oscars of the retail industry".
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Influencers set to creatively coexist with AI
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.
Central Restaurants Group unveils premium Ootoya Oki brand
Business, Published on 01/10/2025
» Central Restaurants Group Co Ltd (CRG) is strengthening its Japanese portfolio with the launch of Ootoya Oki, a premium shabu and sukiyaki restaurant that delivers authentic flavours at Central Pinklao mall in Bangkok.