Showing 1 - 10 of 295
Beyond the corporate realm
Business, Published on 14/11/2025
» The air around Nuttaphong Kunakornwong hums with political speculation. As chief executive of SC Asset Corporation Plc and the eldest son-in-law of former premier Thaksin Shinawatra, his name has been linked to the Pheu Thai Party's next prime ministerial candidacy.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
Banpu, Amata form JV for solar initiative in Vietnam
Business, Yuthana Praiwan, Published on 05/11/2025
» A massive rooftop solar power initiative is being developed at two industrial estates in Vietnam through a new collaboration between two Thai firms in a bid to support the host nation's net-zero campaign.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Galaxy advises big tourism swing
Business, Molpasorn Shoowong, Published on 24/10/2025
» Thailand should set an ambitious target of 45-60 million arrivals by the period of 2030 to 2035, pushing stakeholders to cooperate and keep pace with fast-growing Asia-Pacific tourism, says Galaxy Resorts Thailand.
Bank of Thailand urged to address strong baht
Business, Somruedi Banchongduang, Published on 22/10/2025
» Business operators have renewed calls for the Bank of Thailand to address the baht's strength, saying an exchange rate of 34-35 baht per US dollar would be more favourable for exports.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Pension tension as Thailand eyes 65
Business, Post Reporters, Published on 20/10/2025
» The country's working-age demographics are a topic of widespread debate, with Prime Minister Anutin Charnvirakul floating the idea of raising the retirement age from 60 to 65.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.