Showing 1 - 10 of 458
Beyond the corporate realm
Business, Published on 14/11/2025
» The air around Nuttaphong Kunakornwong hums with political speculation. As chief executive of SC Asset Corporation Plc and the eldest son-in-law of former premier Thaksin Shinawatra, his name has been linked to the Pheu Thai Party's next prime ministerial candidacy.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Thailand spurns Cambodia peace deal tied to US trade talks
Bloomberg News, Published on 12/11/2025
» Thailand has suspended a peace process with Cambodia that was a condition for tariff negotiations with US President Donald Trump, after Thai soldiers were injured in a land-mine blast near the border.
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
Banpu, Amata form JV for solar initiative in Vietnam
Business, Yuthana Praiwan, Published on 05/11/2025
» A massive rooftop solar power initiative is being developed at two industrial estates in Vietnam through a new collaboration between two Thai firms in a bid to support the host nation's net-zero campaign.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Thailand hopes resumed US direct flights will bring more tourists
Online Reporters, Published on 27/10/2025
» The Tourism Authority of Thailand (TAT) expects more tourists from the United States following the return of direct flights between the two countries after more than a decade's absence.
Galaxy advises big tourism swing
Business, Molpasorn Shoowong, Published on 24/10/2025
» Thailand should set an ambitious target of 45-60 million arrivals by the period of 2030 to 2035, pushing stakeholders to cooperate and keep pace with fast-growing Asia-Pacific tourism, says Galaxy Resorts Thailand.
Bank of Thailand urged to address strong baht
Business, Somruedi Banchongduang, Published on 22/10/2025
» Business operators have renewed calls for the Bank of Thailand to address the baht's strength, saying an exchange rate of 34-35 baht per US dollar would be more favourable for exports.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.