Showing 1 - 10 of 247
Consumer market is always changing
Business, Published on 25/12/2025
» Rapid shifts are occurring in the Thai property, retail, technology and mobility sectors, as sustainability shapes malls, demand in the residential housing rental market in Greater Bangkok rises, live commerce and artificial intelligence transform consumption, and the electric vehicle market faces uncertainty following expiring incentives.
A year of transition
Business, Published on 24/12/2025
» Thailand heads into the Year of the Horse with a full slate of political, economic and social milestones that will shape the country's trajectory in the years ahead.
World Cup set to provide major economic boost
Business, Narumon Kasemsuk, Published on 24/12/2025
» Among the world's largest events, the Fifa World Cup attracts a massive global audience, extending far beyond the 48 countries competing for the trophy.
Malls bet big on New Year blowout
Business, Molpasorn Shoowong, Published on 19/12/2025
» Large malls are ramping up investments in New Year countdown events across Bangkok and nationwide to spur year-end spending among locals and foreign tourists, with leading players Central Pattana Plc (CPN) and The Mall Group aiming to attract a combined audience of 1.6 million at their flagship celebrations.
SEA Games poised to boost equipment sales, Thai brands
Business, Kuakul Mornkum, Published on 09/12/2025
» The Thailand Sporting Trade Association expects the 2025 Southeast Asian (SEA) Games to help boost sales of sports equipment and serve as a platform for Thai sports brands to increase visibility among regional audiences.
Beyond the corporate realm
Business, Published on 14/11/2025
» The air around Nuttaphong Kunakornwong hums with political speculation. As chief executive of SC Asset Corporation Plc and the eldest son-in-law of former premier Thaksin Shinawatra, his name has been linked to the Pheu Thai Party's next prime ministerial candidacy.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Galaxy advises big tourism swing
Business, Molpasorn Shoowong, Published on 24/10/2025
» Thailand should set an ambitious target of 45-60 million arrivals by the period of 2030 to 2035, pushing stakeholders to cooperate and keep pace with fast-growing Asia-Pacific tourism, says Galaxy Resorts Thailand.