Showing 1 - 10 of 55
Tourism Authority of Thailand banking on Muay Thai Festival
Business, Molpasorn Shoowong, Published on 03/02/2026
» The Tourism Authority of Thailand (TAT) is optimistic about sports tourism growth this year as it hosts the Amazing Muay Thai Festival this week, expecting more than 18,000 visitors.
SEA Games poised to boost equipment sales, Thai brands
Business, Kuakul Mornkum, Published on 09/12/2025
» The Thailand Sporting Trade Association expects the 2025 Southeast Asian (SEA) Games to help boost sales of sports equipment and serve as a platform for Thai sports brands to increase visibility among regional audiences.
Centara targets 15% revenue growth
Business, Molpasorn Shoowong, Published on 27/11/2025
» Despite a tourism contraction nationwide, Centara Hotels & Resorts (CHR) still expects a 5% year-on-year increase in revenue per available room (RevPar) in 2025, driven by the high season and strong arrivals from European and Indian markets.
TAT targets luxury and wellness tourism
Business, Narumon Kasemsuk, Published on 17/10/2025
» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.
ONE Championship touts $470m tourism boost for Thailand
Business, Nick Atkin, Published on 21/05/2025
» ONE Championship chief executive Chatri Sityodtong says martial arts promotion does more than organise fighting competitions in Bangkok -- it's now a key engine for Thailand's tourism economy.
True preps for unification of 5G brands
Business, Komsan Tortermvasana, Published on 11/10/2024
» True Corporation is developing a single platform of its back-office operations to pave the way for consolidation of the commercial brands of True 5G and DTAC 5G in the near future.
Race to the podium
Business, Kuakul Mornkum, Published on 26/08/2024
» Two weeks after the curtain closes on the Games of the XXXIII Olympiad, Thailand is reaffirming its long-standing commitment to bidding for the 2030 Youth Olympic Games, seeing it as a key opportunity to push its sports industry forward and generate income.
Games set to lift sales of sports equipment
Business, Kuakul Mornkum, Published on 06/08/2024
» The triumphs of Team Thailand at the 2024 Paris Olympic Games will prompt Thais to become more interested in sport, presenting an opportunity to maximise sales of sports equipment, according to the Thailand Sporting Trade Association.
Push to promote SME, community products abroad
Business, Phusadee Arunmas, Published on 30/05/2024
» Commerce Minister Phumtham Wechayachai provided a policy briefing this week for overseas commercial counsellors to work with provincial commerce officers to promote Thai SMEs' (small and medium-sized enterprises) products and soft power -- including the food and content industries -- amid geopolitical tensions and changing consumer behaviour.
Garmin targets double-digit growth
Business, Suchit Leesa-nguansuk, Published on 08/05/2024
» Garmin, the leading GPS smartwatch manufacturer, has allocated a hefty marketing budget to shift the target market from athletes to wellness enthusiasts, aiming to achieve double-digit growth in Thailand.