Showing 1 - 10 of 90
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Brands urged to focus on suitability
Business, Suchit Leesa-nguansuk, Published on 02/06/2025
» Advertisers need to ensure their content is viewable by audiences aligned with their brand reputation, says DoubleVerify, a digital media measurement platform.
Grab eyes higher revenue from specific groups
Business, Suchit Leesa-nguansuk, Published on 19/03/2025
» Grab Thailand wants to expand its revenue growth among Gen Alpha and Baby Boomers, according to the super-app.
Meta rolls out new AI-driven ad tools
Business, Suchit Leesa-nguansuk, Published on 07/02/2025
» Meta is introducing new ad tools driven by artificial intelligence (AI) to serve strong demand.
Sands shift for Thai drama productions
Business, Kuakul Mornkum, Published on 25/11/2024
» TV dramas and series are key creative industry products the Thai government plans to support based on their potential to enhance the country's economic development.
Retail media networks to the fore
Business, Ken Mandel, Published on 17/09/2024
» Digital advertising is a rapidly evolving landscape. Throughout my career, I have witnessed multiple times how technological innovations significantly altered our industry. Now, traditional pillars like Search and Social are increasingly giving way to a new wave of innovation: Retail Media Networks (RMNs).
Thai media revenue to reach B690bn in 2024
Business, Published on 23/08/2024
» The revenue of Thailand's entertainment and media (E&M) industries will reach 690 billion baht in 2024, representing a 4% increase from the previous year, according to a new survey by PwC.
AIS, partners back 'creator economy'
Business, Komsan Tortermvasana, Published on 16/05/2024
» Advanced Info Service (AIS) and partners have joined forces to support the "creator economy".
The sea changes that are upending advertising
Business, Marc Brodherson, Published on 02/03/2024
» Advertising is an amazing industry. It's worth about a trillion dollars globally, growth exceeds GDP, and it is either the primary business model or one of the fastest-growing ones for at least five of the top 10 companies by global market capitalisation.
VGI targets advertising growth on expanding skytrain lines
Business, Suchit Leesa-nguansuk, Published on 18/01/2024
» VGI Plc, an out-of-home (OOH) media firm, plans to grow in line with the expansion of new mass transit lines, using its audience profile to offer more financial and retail services.