Showing 1 - 10 of 129
Major supermarket chain stops advertising on TV in France
AFP, Published on 08/01/2026
» PARIS - The German deep-discount food retailer Lidl has announced that it would stop advertising on broadcast television in France, where it is one of the country’s top advertisers.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
AnyMind launches first AI creator avatar in Thailand
Online Reporters, Published on 28/08/2025
» The tech creator “Nui” from BT Beartai has become the first Thai participant in the AnyLive for Creators programme from AnyMind Group, ushering in a new era of AI avatar live commerce.
Brands urged to focus on suitability
Business, Suchit Leesa-nguansuk, Published on 02/06/2025
» Advertisers need to ensure their content is viewable by audiences aligned with their brand reputation, says DoubleVerify, a digital media measurement platform.
Trump's tariff on cheap Chinese imports will cost big tech billions
New York Times, Published on 03/05/2025
» NEW YORK — The expansion of the loophole for tariff-free shipments of goods nearly a decade ago gave rise to Temu, Shein and other low-cost online retailers offering items straight from Chinese factories at unfathomable discounts.
Grab eyes higher revenue from specific groups
Business, Suchit Leesa-nguansuk, Published on 19/03/2025
» Grab Thailand wants to expand its revenue growth among Gen Alpha and Baby Boomers, according to the super-app.
Meta rolls out new AI-driven ad tools
Business, Suchit Leesa-nguansuk, Published on 07/02/2025
» Meta is introducing new ad tools driven by artificial intelligence (AI) to serve strong demand.
Sands shift for Thai drama productions
Business, Kuakul Mornkum, Published on 25/11/2024
» TV dramas and series are key creative industry products the Thai government plans to support based on their potential to enhance the country's economic development.
Retail media networks to the fore
Business, Ken Mandel, Published on 17/09/2024
» Digital advertising is a rapidly evolving landscape. Throughout my career, I have witnessed multiple times how technological innovations significantly altered our industry. Now, traditional pillars like Search and Social are increasingly giving way to a new wave of innovation: Retail Media Networks (RMNs).
Thai media revenue to reach B690bn in 2024
Business, Published on 23/08/2024
» The revenue of Thailand's entertainment and media (E&M) industries will reach 690 billion baht in 2024, representing a 4% increase from the previous year, according to a new survey by PwC.