Showing 1 - 10 of 12
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Digital push woos multinational firms
Business, Suchit Leesa-nguansuk, Published on 16/06/2023
» Many foreign software firms established offices in Thailand this year to capitalise on the country’s continuing digital transformation and to serve the demand of local enterprises.
Adobe inaugurates collaborative office
Business, Suchit Leesa-nguansuk, Published on 10/05/2023
» Adobe Inc, a global producer of creative design tools and document management software, has opened its first office in Thailand to capitalise on the growth of the country's digital and creative economy, marking a major milestone in its business expansion strategy in Southeast Asia.
CRC allots B10bn for omni-channel drive
Business, Published on 06/10/2022
» Central Retail Corporation (CRC) is striving for world-class retail tech by investing 10 billion baht to accelerate the development of its next-generation omni-channel platform.
Making hybrid work
Business, Adobe survey, Published on 12/05/2022
» The past two years of remote work have been challenging, but they would have been far more difficult without access to the tools that have allowed us to remotely work, communicate and collaborate.
Why global tech turns to Indian talent
Business, AFP, Published on 10/12/2021
» Mumbai/Washington: Twitter Inc's new CEO Parag Agrawal is the latest alumnus of India's prestigious technical universities appointed to head a multi-billion-dollar US tech firm, and Shivani Nandgaonkar wants to follow in his footsteps.
Investing in the sustainability megatrend
Business, Published on 24/06/2021
» The Covid-19 crisis has highlighted the vulnerabilities of critical economic systems and services such as global supply chains and public health infrastructure. Weaknesses in our economic and social systems have led to increased scrutiny and calls for greater action.
Adobe backs real-time net experiences
Business, Suchit Leesa-nguansuk, Published on 04/06/2021
» Effective customer experience management and real-time personalisation are crucial for marketers in an age of digital commerce as cookie-based advertising will soon be a thing of the past, says global software giant Adobe.
Central The 1 hypes new loyalty scheme
Business, Pitsinee Jitpleecheep, Published on 14/08/2020
» Central The 1 Ltd, the loyalty platform under Central Group of Companies, has launched a new digital lifestyle and loyalty scheme, jointly developed with leading tech firms, to strengthen customer engagement and offer more personalised benefits to customers.
From Comic-Con to Cannes, Pandemic-Hit Events Look for Ways to Convene
Business, Patience Haggin, Published on 04/05/2020
» Every year, 130,000 sci-fi and fantasy fans donning Captain America and Princess Leia costumes crowd into the San Diego Convention Center for the event known as Comic-Con, where they mingle with stars and other fans. Some 15,000 advertising executives descend on the French Riviera for a festival in Cannes, where parties on cozy yachts are the norm. At New York's Fancy Food Show, attendees sample each other's caviar and paté.