Showing 1 - 10 of 17
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Thai trade representative begins education collaboration with India's leading institute
Online Reporters, Published on 10/01/2025
» A Thai trade representative has initiated the process of collaboration between Thailand and one of India's leading higher education institutions to seek students to pursue postgraduate education and establish a campus in Thailand.
iPhone’s camera control button stands out as most visible change
Bloomberg News, Published on 10/09/2024
» From the outside, Apple Inc.’s latest iPhones aren’t strikingly different than last year’s models — other than a small button nestled into the lower right side.
Digital push woos multinational firms
Business, Suchit Leesa-nguansuk, Published on 16/06/2023
» Many foreign software firms established offices in Thailand this year to capitalise on the country’s continuing digital transformation and to serve the demand of local enterprises.
Adobe inaugurates collaborative office
Business, Suchit Leesa-nguansuk, Published on 10/05/2023
» Adobe Inc, a global producer of creative design tools and document management software, has opened its first office in Thailand to capitalise on the growth of the country's digital and creative economy, marking a major milestone in its business expansion strategy in Southeast Asia.
Inflation clouds 'Black Friday' kickoff of US holiday shopping season
AFP, Published on 25/11/2022
» NEW YORK: Retailers unveiled a trove of fresh seasonal promotions Friday, as they try to coax sales from reticent shoppers whose holiday cheer has been tempered by inflation and worries over a softening economy.
Making hybrid work
Business, Adobe survey, Published on 12/05/2022
» The past two years of remote work have been challenging, but they would have been far more difficult without access to the tools that have allowed us to remotely work, communicate and collaborate.
Investing in the sustainability megatrend
Business, Published on 24/06/2021
» The Covid-19 crisis has highlighted the vulnerabilities of critical economic systems and services such as global supply chains and public health infrastructure. Weaknesses in our economic and social systems have led to increased scrutiny and calls for greater action.
Adobe backs real-time net experiences
Business, Suchit Leesa-nguansuk, Published on 04/06/2021
» Effective customer experience management and real-time personalisation are crucial for marketers in an age of digital commerce as cookie-based advertising will soon be a thing of the past, says global software giant Adobe.
Central The 1 hypes new loyalty scheme
Business, Pitsinee Jitpleecheep, Published on 14/08/2020
» Central The 1 Ltd, the loyalty platform under Central Group of Companies, has launched a new digital lifestyle and loyalty scheme, jointly developed with leading tech firms, to strengthen customer engagement and offer more personalised benefits to customers.