Showing 1 - 7 of 7
Value of martech niche set to hit B5bn by year-end
Business, Komsan Tortermvasana, Published on 10/12/2025
» The market value of the key opinion leader (KOL)-influencer marketing technology (martech) sector is expected to hit 5 billion baht by the end of 2025.
Department to probe Raan Jay Fai pricing scandal
Business, Phusadee Arunmas and Kuakul Mornkum, Published on 19/08/2025
» The Department of Internal Trade (DIT) will investigate Raan Jay Fai's crabmeat omelettes following a claim by an influencer concerning an excessive additional charge.
CEA presents "Creative Business Connext": Thailand's leap into global creative scene
Published on 18/08/2023
» Media exposure and creative content are no longer necessary if a food stall is fortunate enough to have a celebrity visit or be influenced by a YouTuber, blogger, or through a tie-in in an online game. While competitive pricing is the prevailing weapon during times of recession, upcoming discounted prices then take centre stage as the frontrunner. Instead, heightened awareness and exposure frequency towards products and services are the game-changers for gaining long-term loyalty and serving as value enhancement not only for the business itself but also for the entire supply chain.
Life in the fast lane
Life, Jedd Sreshthaputra, Published on 16/05/2022
» This month, the "Buriram 1000 Metres Presented By Just Car 2022" took place at the Buriram United Dragster Track inside the Chang Stadium International Circuit in Buri Ram Province in conjunction with the fourth round of the Thailand Championship. It was a compilation of the top racing teams, mechanics, influencers, superstars and top-of-the-line talent in Thailand.
Foreigners join China's livestream sales army
AFP, Published on 08/11/2020
» BEIJING - Late at night, Lalo Lopez heads to a small Shanghai studio for a livestream, punting Chinese products from cycling shorts to vacuum cleaners to Spanish speakers around the world.
Making a mark on social media
Business, Suchit Leesa-nguansuk, Published on 21/10/2019
» Uniquely charming characters, high engagement with fans, following up on new trends, behaving well and diversifying business are proven successful approaches for online content creators, a career path that is rapidly gaining popularity.
The price of fame
Business, William Hicks, Published on 01/08/2019
» The nature of self-employment is changing. For many, it is not just about working jobs for clients independently, but creating your own brand, gaining fans and finding new ways to monetise internet fame.