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BUSINESS

Instant commerce reshaping Thai retail

Business, SUCHIT LEESA-NGUANSUK, Published on 02/02/2026

» The rapid emergence of instant commerce in Thailand, a retail evolution defined by delivery within a few hours, will become the new battlefield for on-demand players and e-commerce platforms, say brands.

BUSINESS

How to protect your finances and fight fraud

Business, Somruedi Banchongduang, Published on 15/12/2025

» If you are an avid online shopper who regularly joins flash sales and loves snapping up discounted items, you need to be extra careful before making any transfers. Even if you made it through the 12.12 sales smoothly, it is important to stay alert during the upcoming 1.1 promotions and beyond. Fraudsters posing as online merchants remain widespread.

BUSINESS

Key trends redefining Thailand's job market

Business, Published on 04/12/2025

» After a tumultuous year, the online job platform Jobsdb by SEEK has compiled a list of the most important trends affecting the hiring landscape in Thailand. From evolving employee expectations and the impact of artificial intelligence (AI) to the growing threat of job fraud, this roundup offers employers and job seekers a clear view of both opportunities and challenges moving into 2026.

BUSINESS

Private sector launches anti-corruption drive

Business, Phusadee Arunmas, Published on 19/11/2025

» The Joint Standing Committee on Commerce, Industry and Banking (JSCCIB) has established a working group called "Zero Corruption: JSCCIB and Friends Won't Tolerate It" to declare the Thai private sector's opposition to all forms of corruption.

BUSINESS

The rise of the content creation economy

Business, Published on 13/11/2025

» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.

BUSINESS

Thailand among region's leading ChatGPT markets

Business, Published on 16/09/2025

» Thailand is rapidly emerging as one of Southeast Asia's fastest-growing markets for ChatGPT.

BUSINESS

Gogolook becoming a scam prevention firm

Business, Suchit Leesa-nguansuk, Published on 12/09/2025

» Gogolook, the developer of anti-scam application Whoscall, is undergoing a transformation from a scam detection company to a scam prevention firm.

BUSINESS

OpenAI unveils GPT-5, its most advanced AI model yet

Business, Suchit Leesa-nguansuk, Published on 08/08/2025

» OpenAI has launched GPT-5, its latest and most powerful artificial intelligence model, marking a major milestone in the company’s pursuit of Artificial General Intelligence (AGI). The model is now available to all ChatGPT users, including those on the free tier, and through its API for developers and businesses.

BUSINESS

Line Man offers English and stickers for expats, tourists

Business, Suchit Leesa-nguansuk, Published on 15/05/2025

» Experience Thai cuisine effortlessly like a local as Thailand's No.1 food delivery app Line Man offers automatic English translation and chat stickers, making it easier for expats and tourists to discover authentic Thai flavours across 77 provinces without needing a Thai keyboard.

BUSINESS

SEC gears up to investigate securities-related crimes

Business, Nuntawun Polkuamdee, Published on 09/05/2025

» The Securities and Exchange Commission (SEC) is preparing to pursue investigations of securities-related crimes after the regulator was empowered to independently conduct investigations, a function previously reserved for the police.