Showing 1 - 10 of 13
SilverActif targets over-50s
Business, Suchit Leesa-nguansuk, Published on 06/12/2023
» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.
Marketing set to be transformed by rapid digital disruption
Business, Suchit Leesa-nguansuk, Published on 07/07/2023
» Rapid changes from digital disruption coupled with altered consumer behaviour has resulted in shifts in consumer expectations as the Marketing 6.0 era unfolds, which includes multiverse marketing.
Ransomware 3.0 strikes on the rise
Business, Suchit Leesa-nguansuk, Published on 24/02/2023
» Thailand recorded the second-highest number of targeted ransomware attacks in Southeast Asia and hackers are expected to increase their extortion and inflict greater damage on financial and reputational victims with Ransomware 3.0, says Russia-based cybersecurity firm Kaspersky.
Ensuring everyone is on the same page
Business, Kanana Katharangsiporn, Published on 04/09/2021
» SET-listed Frasers Property Thailand (FPT), a property arm owned by the Sirivadhanabhakdi family, continues to build a team under "one platform" after the latest merger of industrial, commercial and housing property development businesses last year.
Great Wall carries the weight
Business, Piyachart Maikaew, Published on 02/03/2020
» Although General Motors' business here was not a market leader, Thailand was an important production hub for pickups, a segment in which the country ranks fifth globally for manufacturing.
Building on a family legacy of development
Business, Kanana Katharangsiporn, Published on 10/08/2019
» Wallapa Traisorat, the second daughter of Thailand's fourth-richest tycoon, Charoen Sirivadhanabhakdi, is starting a new chapter: getting a family-controlled property business listed on the stock market.
Motorcycle production set to increase by up to 4% this year
Business, Published on 03/06/2019
» Thai motorcycle production is projected to increase by 2-4% to 2.10-2.15 million units in 2019, supported by positive factors affecting both domestic and export markets, says Krungsri Research.
Singha bullish on seaweed snacks
Business, Pitsinee Jitpleecheep, Published on 09/03/2019
» Boosted by a gradual recovery of consumer purchasing power, Singha Corporation, which sells Masita seaweed snacks, has set an aggressive plan to expand in the segment this year.
Samsung clings to smartphone edge
Business, Suchit Leesa-nguansuk, Published on 26/02/2019
» South Korea's Samsung is struggling to hold onto market dominance in Thailand's 112-billion-baht smartphone market, facing stiff competition from Chinese competitors Huawei and Oppo, especially for high-end, 5G-capable and foldable phones.
Samsung handsets target three groups
Business, Suchit Leesa-nguansuk, Published on 27/12/2018
» In a bid to retain market share amid fierce competition from Chinese smartphone players, Thai Samsung Electronics Co is targeting the three high-potential segments of modern luxury, millennials and Generation Z.