Showing 1 - 10 of 172
Tourism still a stalled engine
Business, Molpasorn Shoowong, Published on 29/12/2025
» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
JSP doubles investment in online sales
Business, Nuntawun Polkuamdee, Published on 17/10/2025
» MAI-listed JSP Pharmaceutical Manufacturing (Thailand), a leading distributor of medicines and nutritional supplements, is moving swiftly to capitalise on the surging popularity of the "Janey Live" phenomenon, doubling its investment in online sales channels to meet skyrocketing demand.
Flight-tracking platform sees traffic soar
Business, Suchit Leesa-nguansuk, Published on 13/09/2025
» The popular global flight-tracking platform Flightradar24 experienced a sudden surge among Thai viewers earlier this month, fuelled by interest from people eager to track the flight movements of former premier Thaksin Shinawatra during his private jet flight to Dubai on Sept 4 and eventual return to Thailand on Sept 8.
Regaining a lucrative tourism market
Business, Molpasorn Shoowong, Published on 06/09/2025
» According to China Trading Desk, Chinese outbound tourists are estimated to reach 155 million this year, a full resumption compared with pre-pandemic levels.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Agents upbeat on Chinese market
Business, Boonsong Lipimas, Published on 31/07/2025
» Chinese tourist arrivals have already passed their low point, and tour agents are showing renewed confidence in Thailand despite safety concerns fuelled by border conflicts and a recent market shooting, according to the Tourism Authority of Thailand (TAT).
Condo buyers switch priorities post-quake
Business, Kanana Katharangsiporn, Published on 26/06/2025
» Since the March 28 earthquake, construction standards and developer accountability have become the top priorities among homebuyers, with prospective condo buyers wishing to establish whether a potential home is able to stand up to a quake while seeking to identify the contractor.
Outlook seen dim for carriers until Q3
Business, Nareerat Wiriyapong, Published on 13/05/2025
» The outlook for the aviation industry has dimmed as international arrivals are expected to remain muted until the third quarter, with a significant slowdown from China the main culprit, say analysts.
BKI considers investment in EV repair garage facilities
Business, Nuntawun Polkuamdee, Published on 28/03/2025
» Bangkok Insurance (BKI), a non-life insurer majority-owned by Bangkok Bank, is studying a plan for a joint venture with Chinese investors to establish a repair garage for electric vehicles (EVs), in a bid to support the company's long-term growth potential.