Showing 1 - 10 of 150
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Tackling a national scourge
Business, Post Reporters, Published on 27/10/2025
» Thailand plans to rev up efforts to crack down on rampant online scams, which are a menace not only to Thailand but also the global economy. Efforts include improving existing regulations and cooperating with other countries to suppress scams.
Gogolook becoming a scam prevention firm
Business, Suchit Leesa-nguansuk, Published on 12/09/2025
» Gogolook, the developer of anti-scam application Whoscall, is undergoing a transformation from a scam detection company to a scam prevention firm.
State earns weak marks for messaging during tension
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Social media platforms in Thailand recorded 2.6 million messages in July about Thailand-Cambodia border tensions, with Facebook, YouTube and X, formerly called Twitter, the top three channels.
Thai tourists turn against South Korea
Business, Narumon Kasemsuk, Published on 01/11/2023
» The top trending hashtag of "ban Korea travel" on the X platform had more than a million posts over the past weekend and should not be ignored by tourism organisations as both tourists and tour operators have incurred losses during the past couple of years.
Mideast tensions push down Asian equities
Business, Nuntawun Polkuamdee & Nareerat Wiriyapong, Published on 21/10/2023
» RECAP: Asian stocks declined yesterday for a third day following falls on Wall Street as tensions escalated in the Middle East, driving gold and oil to further advances.
Thais among top 10 global freelance hires
Business, Suchit Leesa-nguansuk, Published on 17/08/2023
» Thai freelancers are among the top 10 globally in terms of hires via Freelancer.com, the world's largest freelancing and crowdsourcing marketplace.
Asian markets jump as US inflation cools
Business, Nuntawun Polkuamdee & Nareerat Wiriyapong, Published on 15/07/2023
» RECAP: Asian stocks rose for a fifth straight day on Friday, on course for their best week this year, as cooling US inflation stoked speculation that the Federal Reserve could pause interest-rate increases after this month.
Exploring efforts to cage the bird
Business, Suchit Leesa-nguansuk, Published on 12/07/2023
» The recent move by Twitter to temporarily cap how many posts users can read on the social media site is likely to affect heavy Thai users, but they will eventually adapt to the new rule, says a marketing communication executive.
Asian shares fall as rate-hike bets increase
Business, Nuntawun Polkuamdee and Nareerat Wiriyapong, Published on 08/07/2023
» RECAP: Asian stocks slid yesterday to cap a busy first week of the quarter for financial markets, with the dollar standing tall and bonds tumbling as resilient US jobs data has investors bracing for interest rates to head higher still.