Showing 1 - 9 of 9
E-commerce sector enters the next phase
Business, Suchit Leesa-nguansuk, Published on 20/03/2023
» Thailand's e-commerce landscape is entering the next stage where major e-marketplace players are introducing innovative features to woo customers instead of focusing on price wars, while social commerce is strengthening in a bid to capture buyers.
Lazada ups presence with features, services
Business, Suchit Leesa-nguansuk, Published on 02/03/2023
» Thailand's e-marketplace landscape remains highly competitive, despite the planned closure tomorrow of JD Central -- the sector's third-largest player.
Lazada committed to 'mega' campaigns
Business, Suchit Leesa-nguansuk, Published on 04/11/2022
» E-commerce platform Lazada is committed to investing in its "mega shopping campaigns" to stimulate purchases amid economic headwinds, while pursuing offline entertainment activities to engage with high-spending groups, particularly Gen Z.
Online retail giants ramp up promotional campaigns
Business, Suchit Leesa-nguansuk, Published on 07/09/2022
» The battle between e-marketplaces Lazada and Shopee is heating up as they both launch new marketing campaigns to attract spending from online shoppers and capitalise on the growing sector.
E-commerce expected to record double-digit growth
Business, Suchit Leesa-nguansuk, Published on 31/08/2021
» Despite the sluggish economy that could lead to cautious spending in the second half, Thailand's e-commerce industry is still expected to see double-digit growth this year, driven by the new normal shopping trend, says e-commerce platform Lazada.
LazMall looks to build on gains
Business, Suchit Leesa-nguansuk, Published on 22/08/2020
» Lazada Thailand is seeking to increase revenue from LazMall, a premium-brand-focused feature of the e-marketplace, as brands rush to online platforms in the wake of the coronavirus pandemic.
Future comes early as 5G takes off
Business, Suchit Leesa-nguansuk, Tharittawat Samejaidee & Dumrongkiat Mala, Published on 17/07/2020
» Despite being in the relatively early stage of implementation, 5G use cases are already proliferating in Thailand and are beginning to transform businesses across sectors, said a panel of industry experts at yesterday's Bangkok Post Conference on "5G: The Game Changer".
Mega sales counted on to break lull in spending
Business, Suchit Leesa-nguansuk, Published on 09/09/2019
» Brands are gravitating towards e-commerce platforms to boost sales amid the economic slowdown and capitalising on e-marketplaces as they rev up grand sale events to attract customers.
Lazada, Shopee turn to celebrity ploys
Business, Suchit Leesa-nguansuk, Published on 24/04/2018
» Lazada and Shopee are trying to attract millennial consumers, with the former hiring Bella Ranee as brand ambassador while Shopee introduces a series of celebrities on its platform.