Showing 1 - 10 of 12
Report: Thai hotel rates increased 3% in 2025
Business, Narumon Kasemsuk, Published on 12/02/2026
» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.
Tourism still a stalled engine
Business, Molpasorn Shoowong, Published on 29/12/2025
» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.
Tourism market gains from China-Japan spat seen limited
Molpasorn Shoowong, Published on 08/12/2025
» Amid tensions between China and Japan, Thai tourism might not see an abrupt surge in Chinese arrivals this high season due to limited flight capacity and high competition in the region, while the government has been criticised for failing to address obstacles to tourism.
Hotels digitise as a survival strategy
Business, Kanana Katharangsiporn, Published on 10/11/2025
» Thai hotels are accelerating digital and pricing strategies to stay competitive as international arrivals slow and the Chinese market, once Thailand's biggest tourism driver, remains tepid.
Thai hotel room rate growth leads world
Business, Published on 13/02/2025
» Hotel room rates in Thailand rose last year by an average of 15% from 2023, making it the only country to achieve double-digit growth, according to SiteMinder, an e-commerce platform that helps hotels sell rooms on their own websites and through third parties.
SiteMinder sees 9% growth in bookings
Business, Kuakul Mornkum, Published on 14/11/2024
» Hotel bookings from the first quarter of this year up to November have increased by 9% year-on-year, with Chinese visitors remaining the top source market, according to SiteMinder, a Sydney-based distribution hospitality platform provider.
Travellers unfazed by debt, pricier rooms
Business, Molpasorn Shoowong, Published on 04/10/2023
» Most Thai tourists still intend to travel over the next 12 months despite rising accommodation prices globally, according to hotel e-commerce platform SiteMinder.
Remote work boon for domestic travel
Business, Dusida Worrachaddejchai, Published on 11/09/2021
» The trend among local travellers of working from anywhere will continue after the outbreak, with a rise in direct hotel bookings, according to SiteMinder, a Sydney-based distribution hospitality platform provider.
Direct hotel bookings rise on trips
Business, Dusida Worrachaddejchai, Published on 03/02/2021
» Hotel websites ranked third among booking channels in 2020 after a surge in domestic trips spurred more direct bookings, according to SiteMinder.
Travel uncertainty continues
Business, Aticha Wangbunyen, Published on 05/09/2020
» The coronavirus pandemic has caused more uncertainty for domestic trip planning and booking, according to the latest report from SiteMinder.