Showing 1 - 10 of 32
Brands urged to focus on suitability
Business, Suchit Leesa-nguansuk, Published on 02/06/2025
» Advertisers need to ensure their content is viewable by audiences aligned with their brand reputation, says DoubleVerify, a digital media measurement platform.
Labouring under an illusion
Business, Kuakul Mornkum, Published on 21/04/2025
» As the government has prioritised soft power as a key policy, concrete steps are needed to enhance the quality of life for those in the creative industry, especially film and TV production crews.
Pinktech ecosystem aims for economic, social impact
Business, Suchit Leesa-nguansuk, Published on 12/12/2024
» Addressing LGBTQIA2S+ discrimination could open new business opportunities that increase GDP by up to 1.47%, worth US$7.6 billion, according to the Thailand PinkTech Ecosystem Report 2024.
A love affair intensifies
Business, Kuakul Mornkum, Published on 21/10/2024
» Since launching in 2014, the popularity and number of Thai LGBTQ+ TV shows depicting positive and diverse stories of male-male romance, known as Boys' Love (BL) or Y series, has increased, gaining momentum during the pandemic.
Knowing how to draw a crowd
Business, Narumon Kasemsuk, Published on 22/08/2024
» Among international entertainment events in Thailand, fan meetings are some of the most successful, consistently drawing a considerable volume of attendees and attracting organisers to create more events to tap the burgeoning market.
Matchmaker not fazed by dating apps
Business, Kuakul Mornkum, Published on 09/07/2024
» An executive from a traditional matchmaking business says her company is unfazed by the boom in online dating apps, as matchmaking caters to high earners who value privacy.
Rainbows that don't wash away
Business, Kuakul Mornkum, Published on 27/05/2024
» In the streets of many cities around the world, rainbow flags billow throughout June as a celebration of Pride Month, which symbolises the struggle for civil rights and the ongoing pursuit of equal rights for LGBTQIA+ people.
Operators justify need to hire foreign labour
Business, Molpasorn Shoowong, Published on 07/03/2024
» Thailand is still encountering problems concerning migrant workers employed in the tourism sector who have entered the country illegally by exploiting visa-free privileges, especially in the country's sex industry, while operators urge the government to legalise sex work.
'Petsumer' trend emerges
Business, Published on 09/02/2023
» A growing number of people in Thailand are choosing to have few or no children, with some opting to become "pet parents" instead, lavishing attention and money on household animals.
NBTC targets Thai-Korean TV cooperation
Business, Komsan Tortermvasana, Published on 29/12/2022
» The National Broadcasting and Telecommunications Commission (NBTC) is pushing for cooperation between South Korean broadcasters and Thai television operators to elevate the potential of Thai TV programmes in the long term and promote soft power abroad.