BUSINESS

Men's cosmetics taking off in Asia

Asia focus, Thaweelap Rittapirom, Published on 17/05/2021

» Covid-19 has dealt a blow to the US$500-billion cosmetics industry as fewer people feel the need to dress up while stuck at home. Men's cosmetics, however, is an outlier with sales surging since the pandemic began -- in part due to men wanting to look presentable for the now-ubiquitous Zoom calls.