Showing 1 - 10 of 25
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Facebook, regulator unite to aid small firms with AI
Business, Komsan Tortermvasana, Published on 20/08/2025
» Facebook Thailand has teamed up with the National Broadcasting and Telecommunications Commission (NBTC) to support small and medium-sized enterprises (SMEs) in harnessing artificial intelligence (AI) to develop businesses in the digital era.
Meta rolls out new AI-driven ad tools
Business, Suchit Leesa-nguansuk, Published on 07/02/2025
» Meta is introducing new ad tools driven by artificial intelligence (AI) to serve strong demand.
McCormick upbeat on local herbs, spices
Business, Kuakul Mornkum, Published on 17/09/2024
» Even though Thailand has a sluggish economy, the Thai herbs and spices market has proved to be resilient, according to McCormick & Company, Incorporated, an American spice manufacturer and distributor.
Facebook targets young adults for growth
Business, Suchit Leesa-nguansuk, Published on 26/07/2024
» Meta's Facebook has focused on deepening engagement with young adults, connecting with the next generation of social consumers, and increasing creators' monetisation.
TAT survey notes spending surge
Business, Narumon Kasemsuk, Published on 06/03/2024
» Foreign tourists spent more on accommodation following the pandemic and opted for street food more than fine dining, while TikTok has gained prominence among people seeking information and inspiration for trips to the nation, according to the Tourism Authority of Thailand (TAT).
Meta touts ability to monetise content
Business, Suchit Leesa-nguansuk, Published on 10/11/2023
» Meta, the parent company of Facebook and Instagram, is building a content creator economy and unlocking creative commerce opportunities in Thailand.
Meta banking on AI to optimise returns
Business, Suchit Leesa-nguansuk, Published on 23/08/2023
» Meta Thailand is capitalising on artificial intelligence (AI) to optimise return on investment for advertisers and businesses amid tough economic conditions, while also focusing on Reels, its short video clip service which competes with TikTok.
Meta unit touts hybrid shopping experience
Business, Suchit Leesa-nguansuk, Published on 10/05/2023
» Facebook Thailand advises brands to leverage new technologies in augmented reality (AR) and video to provide consumers with a hybrid shopping experience, according to Prae Dumrongmongcolgul, country director at Facebook Thailand.
BGC acquires Prime for B580m in expansion push
Business, Sirinnaree Ongsakul, Published on 02/03/2023
» SET-listed packaging manufacturer BG Container Glass (BGC) has completed the acquisition of Prime Packaging, part of its strategy to become a leader in total packaging solutions.