Showing 1 - 10 of 12
Thailand positions itself for the carbon economy
Business, Yuthana Praiwan, Published on 27/01/2026
» Climate change has shifted from being a subject of policy discussion to becoming central to the global economic system in recent years.
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Eatery operators warned of harmful consequences of price war
Business, Kuakul Mornkum, Published on 14/08/2025
» The Restaurant Association says the ongoing price war in the industry is not a healthy approach for business.
Tie up rolls out novel e-Transcript service
Business, Komsan Tortermvasana, Published on 01/07/2025
» State enterprise Thailand Post has joined forces with Chulalongkorn University to launch an e-Transcript service, a pioneering system for issuing academic transcripts in digital format via its Prompt Post application.
Association expects ad outlay to edge lower this year
Business, Kuakul Mornkum, Published on 09/01/2025
» The Marketing Association of Thailand (MAT) forecasts marketing spending to decrease by 0.41% this year due to gloomy economic prospects.
3% hike in marketing spending forecast next year
Business, Suchit Leesa-nguansuk, Published on 18/11/2023
» The Marketing Association of Thailand (MAT) forecasts marketing spending next year will increase by only 3% because of the negative outlook for the global economy.
Marketing set to be transformed by rapid digital disruption
Business, Suchit Leesa-nguansuk, Published on 07/07/2023
» Rapid changes from digital disruption coupled with altered consumer behaviour has resulted in shifts in consumer expectations as the Marketing 6.0 era unfolds, which includes multiverse marketing.
Forum sees growth in marketing budgets
Business, Suchit Leesa-nguansuk, Published on 30/11/2022
» Marketing budgets in Thailand are expected to grow 5-10% next year despite global economic volatility and geopolitical conflicts, according to the Marketing Association of Thailand (MAT).
TPC aims for 10,000 new card members
Business, Molpasorn Shoowong, Published on 16/11/2022
» Thailand Privilege Card Co (TPC), the operator of the Thailand Elite Card programme, targets 10,000 new members next year as it crafts a mission to provide new offerings for luxury tourists, including business opportunities.