Showing 1 - 10 of 68
Consumer market is always changing
Business, Published on 25/12/2025
» Rapid shifts are occurring in the Thai property, retail, technology and mobility sectors, as sustainability shapes malls, demand in the residential housing rental market in Greater Bangkok rises, live commerce and artificial intelligence transform consumption, and the electric vehicle market faces uncertainty following expiring incentives.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Innocent victims of the mule crackdown
Business, Somruedi Banchongduang, Published on 22/09/2025
» In recent days, public complaints have surged over the suspension of money transfers and payments via digital platforms, largely linked to authorities' crackdown on mule accounts.
State earns weak marks for messaging during tension
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Social media platforms in Thailand recorded 2.6 million messages in July about Thailand-Cambodia border tensions, with Facebook, YouTube and X, formerly called Twitter, the top three channels.
Thai ad spending growth forecast trimmed
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Local ad and marketing spending this year is expected to expand only 1.5%, reaching 87 billion baht, according to digital media agency Media Intelligence Group (MI).
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Pundits evaluate affiliate marketing tie-up
Business, Suchit Leesa-nguansuk, Published on 26/09/2024
» The affiliate programme tie-up between YouTube Shopping and Shopee is likely to ignite a video commerce war and intensify competition among rival digital platforms to attract content creators.
Srettha's departure to dent ad spending
Business, Suchit Leesa-nguansuk, Published on 15/08/2024
» Thailand's media spending is expected to contract this year, following the Constitutional Court's removal of Prime Minister Srettha Thavisin from office on Wednesday.
Platform issues 'Partiposter' invitation
Business, Komsan Tortermvasana, Published on 08/08/2024
» Partipost, a leading influencer marketing platform in Southeast Asia, has officially launched its service in Thailand by offering people the chance to become content creators.
Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.