Showing 1 - 10 of 73
Consumer market is always changing
Business, Published on 25/12/2025
» Rapid shifts are occurring in the Thai property, retail, technology and mobility sectors, as sustainability shapes malls, demand in the residential housing rental market in Greater Bangkok rises, live commerce and artificial intelligence transform consumption, and the electric vehicle market faces uncertainty following expiring incentives.
2026 media spending set to grow less than 1%
SUCHIT LEESA-NGUANSUK, Published on 16/12/2025
» The value of media advertising in Thailand is expected to grow by less than 1% in 2026 to 86.2 billion baht due to ongoing economic challenges.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
New central bank chief promises cooperation but vows independence
Reuters and Bloomberg, Published on 01/10/2025
» Thailand's new central bank chief said on Wednesday that he will maintain the independence of the Bank of Thailand (BoT) while collaborating with the government to address the country's economic challenges.
Innocent victims of the mule crackdown
Business, Somruedi Banchongduang, Published on 22/09/2025
» In recent days, public complaints have surged over the suspension of money transfers and payments via digital platforms, largely linked to authorities' crackdown on mule accounts.
State earns weak marks for messaging during tension
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Social media platforms in Thailand recorded 2.6 million messages in July about Thailand-Cambodia border tensions, with Facebook, YouTube and X, formerly called Twitter, the top three channels.
Thai ad spending growth forecast trimmed
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Local ad and marketing spending this year is expected to expand only 1.5%, reaching 87 billion baht, according to digital media agency Media Intelligence Group (MI).
Lower growth in Thai ad spending predicted
Suchit Leesa-nguansuk, Published on 07/05/2025
» The digital media agency Media Intelligence Group (MI) has revised down its growth forecast for advertising and marketing spending in Thailand this year to 2.2%, representing 87.6 billion baht in total spending, from an earlier projection of 4.5% growth, citing unfavourable economic conditions.
US tariffs sparked rush to get bitcoin mining gear out of Asia
Bloomberg News, Published on 17/04/2025
» KUALA LUMPUR — For about a week, Bitcoin mining firms in Southeast Asia faced an all-consuming deadline: midnight, April 9.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.