Showing 1 - 10 of 117
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Minister clarifies digital services accord
Business, Wichit Chantanusornsiri, Published on 11/11/2025
» The Agreement on Reciprocal Trade between the US and Thailand regarding the exemption of import duties on digital services concerns the downloading of cross-border digital goods, not the provision of cross-border services or e-service tax, says Finance Minister Ekniti Nitithanprapas.
Regional banks struggle with personalisation
Business, Published on 04/11/2025
» An industry poll conducted by the global analytics software firm FICO has revealed the challenges banks in Asia Pacific face in delivering real-time, tailored customer experiences.
Digital reciprocity on the horizon
Business, Suchit Leesa-nguansuk, Published on 28/10/2025
» The US-Thailand framework for an agreement on reciprocal trade is expected to establish a robust foundation for digital reciprocity, empowering American investments in Thailand -- including strategic data centre deployments.
Government urged to listen to creative sector
Business, Kuakul Mornkum, Published on 22/10/2025
» As the direction of Thailand's creative industry -- better known as soft power -- remains uncertain, an industry source suggests the government listen to professionals from within the industry.
Mad Unicorn out to win Thai brands a global presence
Business, Suchit Leesa-nguansuk, Published on 25/09/2025
» Komsan Lee, founder of Flash Group, Thailand's first unicorn company, has set his sights on bringing Thai brands to the global stage through his new business Mad Unicorn.
New DES minister urged to prioritise AI
Business, Suchit Leesa-nguansuk, Published on 23/09/2025
» Three major industry organisations are urging Chaichanok Chidchob, the incoming digital economy and society (DES) minister, to prioritise the national artificial intelligence (AI) policy and sovereign technology development.
Google tops internet table again
Business, Published on 28/12/2024
» Google has maintained its position as the most popular internet service in the world, according to the cloud connectivity company Cloudflare, which handles 25% of global internet traffic.
AIS unveils new streaming package
Business, Komsan Tortermvasana, Published on 05/12/2024
» Advanced Info Service (AIS) has launched its Play Ultimate package, combining top streaming platforms into one package for post-paid customers.
Hong Kong leads Asian shares higher
Business, Nuntawun Polkuamdee & Nareerat Wiriyapong, Published on 05/10/2024
» RECAP: Hong Kong stocks led gains among most Asian equities yesterday, but Japanese stocks posted a weekly decline as new Prime Minister Shigeru Ishiba's seemingly shifting stance on interest rates unsettled investors.