Showing 1 - 4 of 4
Thai TV drama firm seeks global soft power
Business, Phusadee Arunmas, Published on 27/04/2024
» Be On Cloud, a company known for producing popular Boys Love or Y Series TV dramas, aims to promote Thailand's soft power and local products on the global stage through its series.
Mini-dramas key to pushing soft power
Business, Phusadee Arunmas, Published on 22/03/2024
» The Commerce Ministry recommends entrepreneurs use mini-dramas to promote the country's soft power to the global market in terms of culture, traditions and tourism.
Government taps Chinese influencers to boost exports
Bloomberg News, Published on 07/02/2024
» The government is planning to enlist Chinese social-media influencers to hawk things from the so-called elephant pants to local sweet delicacies to their followers back home, as part of the Southeast Asian nation’s bid to shore up exports to the world’s No. 2 economy.
TV dramas promote Thai products
Business, Phusadee Arunmas, Published on 01/02/2024
» The Commerce Ministry has teamed up with Be On Cloud, a company known for producing popular Boys Love or Y Series TV dramas, to promote Thai products and services to the global market.