Showing 1 - 10 of 91
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Thailand seeks concert hub status
Business, Molpasorn Shoowong, Published on 12/08/2025
» Even though the government recently faced a backlash over a potential €50 million (1.88 billion baht) investment to bring Tomorrowland, the global electronic dance music event, to Thailand for five years, the private sector and venue owners still support the plan to establish the country as an entertainment hub because of its fiscal impact.
Chinese arrivals to dip below 5m
Business, Molpasorn Shoowong, Published on 26/07/2025
» Despite flight subsidies and incentive group stimulus, the number of Chinese tourist arrivals this year is expected to plunge below 5 million, significantly lower than the 6.7 million recorded last year, according to the Tourism Authority of Thailand (TAT).
Panel calls for new tourism investment
Business, Molpasorn Shoowong, Published on 17/07/2025
» Thai tourism should not underestimate rivals in the region, notably Vietnam, which are investing heavily in tourism infrastructure such as high-speed rail as well as new attractions and hotels, said the subcommittee of the National Soft Power Strategy Committee.
Tie-up to promote Thai culture in China
Business, Kuakul Mornkum, Published on 26/06/2025
» The Mall Group, a Thai retail developer, has partnered with SCPG Group, a commercial property developer and mall operator in China, to showcase and promote Thai culture in China.
Call to zero in on high-quality tourists
Business, Kuakul Mornkum, Published on 17/04/2025
» Thailand should shift its focus to attracting high-quality travellers, meaning those with high spending power and concern for the environment, according to wellness resorts operator Chiva-Som.
CPN sinks B500m into Songkran events
Business, Kuakul Mornkum, Published on 04/04/2025
» SET-listed retail and property developer Central Pattana Plc (CPN) is investing 500 million baht in the nationwide "Thai Maha Songkran" festival and plans to host more than 1,000 events across 28 branches nationwide.
Line Man Wongnai unveils marketing push
Business, Suchit Leesa-nguansuk, Published on 04/10/2024
» Online food delivery platform Line Man Wongnai is spending 300 million baht on its largest marketing campaign in three years in a push to expand its user base, aiming to become the market leader in terms of revenue.
First Centara hotel opens for business on Phangan
Business, Published on 17/09/2024
» Thailand's leading hotel operator Centara Hotels & Resorts and Varivana Resort Koh Phangan Co have signed a hotel management agreement for the Varivana Resort Koh Phangan.
Race to the podium
Business, Kuakul Mornkum, Published on 26/08/2024
» Two weeks after the curtain closes on the Games of the XXXIII Olympiad, Thailand is reaffirming its long-standing commitment to bidding for the 2030 Youth Olympic Games, seeing it as a key opportunity to push its sports industry forward and generate income.