Showing 1 - 10 of 104
Agency to set rules for social commerce
Business, Komsan Tortermvasana, Published on 28/01/2026
» The Electronic Transactions Development Agency (ETDA) is expected to implement two new measures this year as part of its role in regulating digital platform services.
Consumer market is always changing
Business, Published on 25/12/2025
» Rapid shifts are occurring in the Thai property, retail, technology and mobility sectors, as sustainability shapes malls, demand in the residential housing rental market in Greater Bangkok rises, live commerce and artificial intelligence transform consumption, and the electric vehicle market faces uncertainty following expiring incentives.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Tackling a national scourge
Business, Post Reporters, Published on 27/10/2025
» Thailand plans to rev up efforts to crack down on rampant online scams, which are a menace not only to Thailand but also the global economy. Efforts include improving existing regulations and cooperating with other countries to suppress scams.
Shopee and Meta partner on tool suite
Business, Suchit Leesa-nguansuk, Published on 24/10/2025
» Leading e-commerce platform Shopee has teamed up with Meta on a new suite of tools that make it easier for people to discover products on Facebook and purchase them directly through Shopee.
NBTC holds WiFi expansion talks
Business, Komsan Tortermvasana, Published on 14/10/2025
» The National Broadcasting and Telecommunications Commission (NBTC), the US and the Wi-Fi Alliance have discussed ways to utilise the 6GHz spectrum to drive Thailand's digital economy.
Taking the sting out of AI
Business, Suchit Leesa-nguansuk, Wichit Chantanusornsire and Lamonphet Apisitniran, Published on 25/08/2025
» While some industry leaders view artificial intelligence (AI) as reducing Thai white-collar jobs, others say the technology augments jobs, enhancing creativity as those ready to learn new things should thrive.
McKinsey analysis homes in on 13 frontier tech trends
Business, Suchit Leesa-nguansuk, Published on 22/08/2025
» Agentic artificial intelligent (AI), application-specific semiconductors, and robotic and bioengineering innovations are emerging as the key technological forces transforming the business landscape in 2025, according to the latest report released by McKinsey & Company.
Facebook, regulator unite to aid small firms with AI
Business, Komsan Tortermvasana, Published on 20/08/2025
» Facebook Thailand has teamed up with the National Broadcasting and Telecommunications Commission (NBTC) to support small and medium-sized enterprises (SMEs) in harnessing artificial intelligence (AI) to develop businesses in the digital era.
State earns weak marks for messaging during tension
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Social media platforms in Thailand recorded 2.6 million messages in July about Thailand-Cambodia border tensions, with Facebook, YouTube and X, formerly called Twitter, the top three channels.