Showing 1 - 10 of 125
Small firms under pressure as costs soar
Business, Kuakul Mornkum, Published on 16/03/2026
» Thai small and medium-sized enterprises (SMEs) face a wall of negative sentiment this year as geopolitical tensions, trade conflicts and tighter access to loans weigh on the sector, raising questions about how businesses can navigate these tumultuous times.
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Instant commerce reshaping Thai retail
Business, SUCHIT LEESA-NGUANSUK, Published on 02/02/2026
» The rapid emergence of instant commerce in Thailand, a retail evolution defined by delivery within a few hours, will become the new battlefield for on-demand players and e-commerce platforms, say brands.
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Taking the sting out of AI
Business, Suchit Leesa-nguansuk, Wichit Chantanusornsire and Lamonphet Apisitniran, Published on 25/08/2025
» While some industry leaders view artificial intelligence (AI) as reducing Thai white-collar jobs, others say the technology augments jobs, enhancing creativity as those ready to learn new things should thrive.
Eatery operators warned of harmful consequences of price war
Business, Kuakul Mornkum, Published on 14/08/2025
» The Restaurant Association says the ongoing price war in the industry is not a healthy approach for business.
Firms focusing on retail media networks for sales
Business, Komsan Tortermvasana, Published on 11/07/2025
» A retail media network, driven by data analytics using artificial intelligence (AI) technology, is a key strategy for brands this year to reach consumers at scale to deliver tangible business results.
How to win savvy Gen Z shoppers
Business, Published on 04/06/2025
» As the e-commerce battlefield intensifies, success is no longer just about offering the lowest prices -- it's about delivering value and content that truly resonate with consumers. The latest Thailand E-Commerce Trends 2025 report forecasts that Thailand's e-commerce market will reach a staggering 1.07 trillion baht by 2025, growing 7% year-over-year.
Brands urged to focus on suitability
Business, Suchit Leesa-nguansuk, Published on 02/06/2025
» Advertisers need to ensure their content is viewable by audiences aligned with their brand reputation, says DoubleVerify, a digital media measurement platform.