Showing 1 - 10 of 52
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
TAT targets luxury and wellness tourism
Business, Narumon Kasemsuk, Published on 17/10/2025
» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.
TAT hopeful major events can entice 12m foreign arrivals
Business, Molpasorn Shoowong, Published on 14/10/2025
» The government plans to attract 12 million foreign arrivals during its four-month tenure, driven by four events: the Amazing Marathon, Maha Loy Krathong 2025, Vijit Chao Phraya Light Festival and Amazing Thailand Countdown.
Booming baht scares off Japan
Business, Narumon Kasemsuk, Published on 06/10/2025
» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.
Funding a sustainable revolution
Business, Somruedi Banchongduang, Published on 09/06/2025
» Thailand is transitioning to a sustainable economy, marked in part by the implementation of Thailand Taxonomy Phase 2 on May 27, 2025, which focuses on a sustainable finance framework.
Thai running events face glut
Business, Molpasorn Shoowong, Published on 04/06/2025
» The recent backlash over a fake marathon event indicates Thailand has a glut of running events, and only large and experienced event organisers can survive as runners become more selective to control costs, says the Thai Mass Participation Sports Trade Association (TMPSA).
New True chief vows to pay firm's 1st dividend in 25 years
Business, Komsan Tortermvasana, Published on 14/05/2025
» The newly appointed group chief executive of True Corporation has outlined his mission for the first 100 days, writing a new chapter for the telecom company by continuing its profitability, driving operations of trusted services, and strengthening data centre development.
Thailand's tourism authority banking on 4 niche markets in 2025
Business, Molpasorn Shoowong, Published on 11/12/2024
» The Tourism Authority of Thailand (TAT) has targeted four niche markets for next year: wellness, luxury experience, sports tourism and honeymoons.
High season 'looking bright' for Chiang Mai
Business, Molpasorn Shoowong, Published on 26/11/2024
» Chiang Mai tourism operators are upbeat about robust bookings during December, thanks to a recovery in flights, festive events, and a new golden tiger "star" at Chiang Mai Night Safari.
TAT expects B18.3bn from July holidays
Business, Molpasorn Shoowong, Published on 23/07/2024
» Two consecutive national holidays this month are expected to generate 18.3 billion baht in tourism revenue from 5 million domestic trips, according to the Tourism Authority of Thailand (TAT).