Showing 1 - 10 of 11
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
Call to guard against complacency
Business, Yuthana Praiwan, Published on 09/01/2025
» Thailand should not face severe economic uncertainties this year, but entrepreneurs need to start adjusting their businesses based on global lifestyle and environment trends, say business leaders.
Association expects ad outlay to edge lower this year
Business, Kuakul Mornkum, Published on 09/01/2025
» The Marketing Association of Thailand (MAT) forecasts marketing spending to decrease by 0.41% this year due to gloomy economic prospects.
Stronger branding urged for marketers
Business, Kuakul Mornkum, Published on 05/12/2024
» The Marketing Association of Thailand (MAT) suggests local marketers strengthen product branding and consider cooperation with brands in Southeast Asia that provide more expansion opportunities to new markets.
Marketers urged to look overseas for growth
Business, Kuakul Mornkum, Published on 08/07/2024
» Amid a sluggish trading environment, reduced purchasing power and high household debt, Thai marketers should look for new business opportunities in Asian countries, according to the Marketing Association of Thailand (MAT).
3% hike in marketing spending forecast next year
Business, Suchit Leesa-nguansuk, Published on 18/11/2023
» The Marketing Association of Thailand (MAT) forecasts marketing spending next year will increase by only 3% because of the negative outlook for the global economy.
Pioneer Kotler lifts the lid on Marketing 6.0
Business, Suchit Leesa-nguansuk, Published on 17/11/2023
» Embracing advanced technologies to gain deeper insights into customers and their behaviour, immersive marketing, and a focus on customer value will represent the keys to marketing success in the future, according to globally and locally renowned marketing gurus.
Marketing set to be transformed by rapid digital disruption
Business, Suchit Leesa-nguansuk, Published on 07/07/2023
» Rapid changes from digital disruption coupled with altered consumer behaviour has resulted in shifts in consumer expectations as the Marketing 6.0 era unfolds, which includes multiverse marketing.
Forum sees growth in marketing budgets
Business, Suchit Leesa-nguansuk, Published on 30/11/2022
» Marketing budgets in Thailand are expected to grow 5-10% next year despite global economic volatility and geopolitical conflicts, according to the Marketing Association of Thailand (MAT).
Assetwise forms JV with Tokyo Tatemono
Business, Published on 16/09/2022
» Real estate developer Assetwise Plc (ASW) has formed an alliance with Tokyo Tatemono of Japan to jointly develop the 2.2-billion-baht Atmoz Oasis Onnut condominium project.