Showing 1 - 10 of 21
Sena puts focus on affordable housing
Molpasorn Shoowong, Published on 29/01/2026
» SET-listed Sena Development plans to launch eight new projects this year worth 10.7 billion baht, six of which are in the affordable segment priced 1-2.5 million baht per unit, as the company wants to be the leader for affordable houses for new buyers via its rent-to-own strategy.
Property market on course for further stagnation
Kanana Katharangsiporn, Published on 05/01/2026
» Developers face a prolonged period of economic uncertainty heading into 2026, with household debt, weak purchasing power and unpredictable risks shaping business decisions, says Kessara Thanyalakpark, managing director of SET-listed Sena Development.
Pressured property developers look to adapt
Kanana Katharangsiporn, Published on 29/12/2025
» The residential property market closed 2025 under heavy pressure from weak purchasing power, tight mortgage lending and external shocks, prompting developers to recalibrate strategies for 2026 around affordability, risk management and liquidity preservation.
Sena focuses on rent-to-own market amid stagnant economy
Business, Kanana Katharangsiporn, Published on 05/12/2025
» SET-listed Sena Development will continue to rely on rent-to-own as a core strategy next year, with the economy expected to remain sluggish with no positive drivers on the horizon to support mortgage approvals.
Sena enters into industrial sector
Kanana Katharangsiporn, Published on 21/05/2025
» SET-listed developer Sena Development is venturing into the industrial sector amid a residential market downturn, partnering with Japan's Mitsubishi Logistics Corp to develop rental warehouses and factories on Bang Na-Trat KM 23.
Sena to extend LivNext scheme
Business, Kanana Katharangsiporn, Published on 11/04/2025
» SET-listed developer Sena Development is planning to extend its rent-to-own scheme to low-rise houses and rebuild buyer confidence in high-rise condos in the aftermath of the earthquake, which severely impacted Bangkok's condo market.
Sena Development to launch projects worth B13bn in 2025
Business, Kanana Katharangsiporn, Published on 14/02/2025
» SET-listed Sena Development plans to launch 12 new projects worth a total of 13 billion baht, 11 of which are condos priced at less than 3 million baht a unit because the company is confident in the financial solutions available to targeted buyers.
Sena pioneers condo ‘subscriptions’
Kanana Katharangsiporn, Published on 19/11/2024
» SET-listed Sena Development has introduced Thailand’s first subscription model for condominium units to capitalise on the preferences of the new generation, who prioritise affordability, flexibility and a trial run before committing to ownership.
Housing market unmoved by rate cut
Kanana Katharangsiporn, Published on 06/11/2024
» The recent 0.25-percentage-point cut in interest rates is unlikely to have an immediate effect on the housing market as the reduction is too modest to generate a significant impact, according to SET-listed developer Sena Development.
Home purchasing power takes a hit
Business, Kanana Katharangsiporn, Published on 18/10/2024
» A mismatch between the growth of housing prices and income, actual housing costs including transport expenses, and high household debt is denting home purchasing power, according to SET-listed residential developer Sena Development.