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Search Result for “KOL”

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BUSINESS

Value of martech niche set to hit B5bn by year-end

Business, Komsan Tortermvasana, Published on 10/12/2025

» The market value of the key opinion leader (KOL)-influencer marketing technology (martech) sector is expected to hit 5 billion baht by the end of 2025.

BUSINESS

E-commerce to see tougher conditions

Business, Suchit Leesa-nguansuk, Published on 15/12/2023

» The continued dominance of Thailand's e-commerce ecosystem by foreign operators, the proliferation of live commerce and affiliated marketing are likely trends for 2024, according to an e-commerce executive.

BUSINESS

Jaspal adds two more brands to its portfolio

Business, Pitsinee Jitpleecheep, Published on 08/11/2023

» Jaspal Plc, a Thai fashion and lifestyle retailer, looks set to make significant inroads into the Asean market after the company secured the rights to import and distribute two internationally acclaimed fashion brands -- Marimekko from Finland, best known for its lifestyle products, and Camper from Spain, which is renowned for its footwear.

BUSINESS

Shop Global moves into live commerce

Business, Pitsinee Jitpleecheep, Published on 28/06/2023

» Shop Global (Thailand) Co, a TV shopping company under Saha Group, is venturing into live commerce to strengthen its business and achieve long-term sustainable growth.