THAILAND

Phenix Launches: Pratunam’s New World-Class Food Hub

Published on 28/06/2024

» The Prime Minister, embassy representatives, government, and private sectors in the food industry, along with Asset World Corp Public Company Limited (AWC), collaborate to inaugurate the "Phenix" project, the world's food wholesale hub with the largest food lounge in Pratunam. It integrates high-quality food ingredients sourced globally, complemented by a lifestyle of indulgence, entertainment, and culinary excellence, all within a pioneering business model that facilitates trade between food manufacturers and suppliers through both offline and online channels. With a diverse array of products from over 1,000 global brands and international pavilions representing various countries, the project aims to attract tourists and food enthusiasts worldwide to Bangkok's new landmark in the Pratunam area. The expansive food lounge hosts over 200 renowned restaurants, offering a rich tapestry of culinary experiences from esteemed establishments, including Michelin-recommended street food and restaurants, set against diverse atmospheres throughout the venue. This endeavour is poised to elevate Thailand's food and tourism sectors, providing a year-round celebration of gastronomic excellence under the "Flavour Gets Its Wing Worldwide" concept, enhancing Thai cuisine's global reputation as a cultural soft power. With the "Phenix" model, the project invites food entrepreneurs, chefs, and influencers worldwide to participate, driving Thailand towards becoming a premier 'Food Ecosystem Destination.'