Showing 1 - 10 of 248
E-commerce growth eases as brands rethink operating models
Business, Suchit Leesa-nguansuk, Published on 22/01/2026
» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.
SEC to expand digital asset framework
Nuntawun Polkuamdee, Published on 22/01/2026
» The Securities and Exchange Commission (SEC) is preparing to introduce a set of new rules early this year to support the rapid growth of digital asset investment, including regulations for crypto exchange-traded funds (ETFs), crypto futures trading, and tokenised investment products.
Consumer market is always changing
Business, Published on 25/12/2025
» Rapid shifts are occurring in the Thai property, retail, technology and mobility sectors, as sustainability shapes malls, demand in the residential housing rental market in Greater Bangkok rises, live commerce and artificial intelligence transform consumption, and the electric vehicle market faces uncertainty following expiring incentives.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Carabao Group set to produce Tsingtao beer
Business, Kuakul Mornkum, Published on 14/11/2025
» SET-listed Carabao Group Plc is preparing to produce Tsingtao beer as an original equipment manufacturer (OEM) in Thailand.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
JSP doubles investment in online sales
Business, Nuntawun Polkuamdee, Published on 17/10/2025
» MAI-listed JSP Pharmaceutical Manufacturing (Thailand), a leading distributor of medicines and nutritional supplements, is moving swiftly to capitalise on the surging popularity of the "Janey Live" phenomenon, doubling its investment in online sales channels to meet skyrocketing demand.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Influencers and online sellers in Thai taxman’s sights
Wichit Chantanusornsiri, Published on 16/10/2025
» The Revenue Department has reiterated that all individuals who earn income — regardless of the source, including from online sales or influencer activities — are required to file and pay income tax.