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Search Result for “Influencer”

Showing 1 - 10 of 67

BUSINESS

Flood recovery lag weighs on Hat Yai

Business, Molpasorn Shoowong, Published on 05/02/2026

» While most hotels in Hat Yai have already resumed operations, insufficient flood relief has resulted in only 30% of shops and restaurants reopening, leading to a weak outlook for tourism revenue during the Chinese New Year, according to the Hat Yai Songkhla Hotels Association.

BUSINESS

E-commerce growth eases as brands rethink operating models

Business, Suchit Leesa-nguansuk, Published on 22/01/2026

» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.

BUSINESS

Consumer market is always changing

Business, Published on 25/12/2025

» Rapid shifts are occurring in the Thai property, retail, technology and mobility sectors, as sustainability shapes malls, demand in the residential housing rental market in Greater Bangkok rises, live commerce and artificial intelligence transform consumption, and the electric vehicle market faces uncertainty following expiring incentives.

BUSINESS

Value of martech niche set to hit B5bn by year-end

Business, Komsan Tortermvasana, Published on 10/12/2025

» The market value of the key opinion leader (KOL)-influencer marketing technology (martech) sector is expected to hit 5 billion baht by the end of 2025.

BUSINESS

Thailand at the forefront of social commerce trend

Business, Suchit Leesa-nguansuk, Published on 13/11/2025

» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.

BUSINESS

Influencers set to creatively coexist with AI

Business, Suchit Leesa-nguansuk, Published on 07/10/2025

» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.

BUSINESS

Brother launches printer trade-ins to tackle e-waste

Business, Suchit Leesa-nguansuk, Published on 24/09/2025

» Printing solutions provider Brother Commercial (Thailand) has launched a trade-in campaign, encouraging customers to exchange their old printers for the company's latest devices while addressing the growing issue of e-waste.

BUSINESS

Chinese media users wielding greater influence in Thailand

Business, Boonsong Lipimas, Published on 21/08/2025

» Chinese media users in Thailand are quietly transforming into one of the country's most powerful consumer groups, wielding both cultural influence and financial muscle, according to a new survey.

BUSINESS

Department to probe Raan Jay Fai pricing scandal

Business, Phusadee Arunmas and Kuakul Mornkum, Published on 19/08/2025

» The Department of Internal Trade (DIT) will investigate Raan Jay Fai's crabmeat omelettes following a claim by an influencer concerning an excessive additional charge.

BUSINESS

Influencers told to pay income tax

Business, Wichit Chantanusornsiri, Published on 02/06/2025

» Influencers are being urged to pay their taxes accurately to avoid penalties and interest on unpaid tax liabilities.