Showing 1 - 10 of 69
Local fan market remains cool amid global heat
Business, Kuakul Mornkum, Published on 09/03/2026
» With the average global temperature rising, the electric fan market is poised for growth. Yet Thailand's electric fan market appears sluggish relative to global trends, according to Groupe SEB (Thailand) Co Ltd, the distributor of Tefal appliances.
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Flood recovery lag weighs on Hat Yai
Business, Molpasorn Shoowong, Published on 05/02/2026
» While most hotels in Hat Yai have already resumed operations, insufficient flood relief has resulted in only 30% of shops and restaurants reopening, leading to a weak outlook for tourism revenue during the Chinese New Year, according to the Hat Yai Songkhla Hotels Association.
E-commerce growth eases as brands rethink operating models
Business, Suchit Leesa-nguansuk, Published on 22/01/2026
» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.
Consumer market is always changing
Business, Published on 25/12/2025
» Rapid shifts are occurring in the Thai property, retail, technology and mobility sectors, as sustainability shapes malls, demand in the residential housing rental market in Greater Bangkok rises, live commerce and artificial intelligence transform consumption, and the electric vehicle market faces uncertainty following expiring incentives.
Value of martech niche set to hit B5bn by year-end
Business, Komsan Tortermvasana, Published on 10/12/2025
» The market value of the key opinion leader (KOL)-influencer marketing technology (martech) sector is expected to hit 5 billion baht by the end of 2025.
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
Influencers set to creatively coexist with AI
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.
Brother launches printer trade-ins to tackle e-waste
Business, Suchit Leesa-nguansuk, Published on 24/09/2025
» Printing solutions provider Brother Commercial (Thailand) has launched a trade-in campaign, encouraging customers to exchange their old printers for the company's latest devices while addressing the growing issue of e-waste.
Chinese media users wielding greater influence in Thailand
Business, Boonsong Lipimas, Published on 21/08/2025
» Chinese media users in Thailand are quietly transforming into one of the country's most powerful consumer groups, wielding both cultural influence and financial muscle, according to a new survey.