BUSINESS

What Makes a $60,000 Watch So Expensive?

Business, Jacob Gallagher, Published on 28/02/2020

» Most luxury wristwatches are similar in size; they (should) all tell the time. Yet their costs vary as widely as the prices of contemporary art. A stainless steel Rolex Submariner will set you back $7,900, but a pink gold Roger Dubuis Excalibur rings in at $76,000. Aside from the material differences, what factors determine such watches' retail value?