Showing 1 - 5 of 5
“HOUSE OF FRIENDS” Arrives! The Mall Unveils a Universe of Happiness
Published on 07/03/2026
» BANGKOK, March 6, 2026 — The ultimate summer landmark has officially opened! The Mall Lifestore is transforming its shopping complexes into a grand "House of Friends" with the launch of “The Mall Lifestore Summer-Cation 2026: HOUSE OF FRIENDS” This event marks Thailand’s first and largest gathering of 27 GMMTV Fandom Characters, led by the iconic POLCASAN and friends, ready to offer a warm and intimate welcome to fans from March 6 to March 29, 2026, at all The Mall Lifestore branches and The Mall Korat.
The Mall Group Goes Full Throttle on ‘Retailtainment’
Published on 04/03/2026
» Amid the challenges facing the retail industry in the era of e-commerce and digital disruption, experience and emotional engagement have become key factors that differentiate the online world from bricks-and-mortar retail. The Mall Group is moving forward to reaffirm its Retailtainment strategy with a major summer campaign called The Mall Lifestore Summer-Cation 2026: House of Friends. This campaign is designed to be more than just a seasonal promotion. It is an experiment in the “Entertainment-Driven Retail” model, harnessing the power of the Fandom Economy as the main mechanism to simultaneously drive foot traffic, engagement and spending.
Samyan Mitrtown Marks Six Years of Retail Innovation
Published on 22/10/2025
» In an era of intense retail competition, rapid change, and consumer empowerment, Thiranant Kornsritipa, Executive Vice President of Retail Business Development at Frasers Property (Thailand) Public Company Limited, who oversees the Samyan Mitrtown project, explains the mall's concept: 'This city needs a space that offers more than just shopping’.
Win Metawin: Passion-driven actor, entrepreneur and fashion icon
Khanaphot Saengchai, Published on 22/05/2025
» Key InformationName: Metawin Opas-iamkajornNickname: WinBorn: Bangkok, ThailandBirth date: February 21, 1999Height: 185cmKnown for: Actor, model and entrepreneurInstagram: @winmetawin
Broadway Fantasy Takes Over THE MALL LIFESTORE SUMMER-CATION
Published on 11/03/2025
» THE MALL LIFESTORE, in collaboration with over 120 leading fashion brands and business partners, proudly presents “THE MALL LIFESTORE SUMMER-CATION: The Ultimate Summer Fashion Extravaganza”. This grand event will feature a spectacular Broadway-style fantasy fashion show under the theme "THE EPIC SUMMER JOURNEY FASHION SHOW".