Showing 1 - 10 of 203
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
World Cup set to provide major economic boost
Business, Narumon Kasemsuk, Published on 24/12/2025
» Among the world's largest events, the Fifa World Cup attracts a massive global audience, extending far beyond the 48 countries competing for the trophy.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Nittaya Kai Yang in B30m renovation
Business, Boonsong Lipimas, Published on 12/11/2025
» Amid economic volatility, maintaining quality at each branch and keeping the essence of the brand are the keys to dealing with fierce competition in the restaurant sector, according to Nittaya Kai Yang, the renowned Thai-Isan restaurant brand.
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
Robinhood seeks profitability in 2026
Business, Nuntawun Polkuamdee, Published on 22/10/2025
» Robinhood, Thailand's homegrown food delivery platform under Purple Ventures Co Ltd, expects to resume profitability next year after stepping up efforts to enhance customer loyalty and engagement through its new Robinhood Coin initiative.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
JSP doubles investment in online sales
Business, Nuntawun Polkuamdee, Published on 17/10/2025
» MAI-listed JSP Pharmaceutical Manufacturing (Thailand), a leading distributor of medicines and nutritional supplements, is moving swiftly to capitalise on the surging popularity of the "Janey Live" phenomenon, doubling its investment in online sales channels to meet skyrocketing demand.
Yadea bullish on prospects
Business, Lamonphet Apisitniran, Published on 09/10/2025
» Yadea Technology (Thailand), a subsidiary of Chinese electric two-wheeler producer Yadea Global, is expanding its investment in Thailand as it aims to become a hub of electric motorcycle production in Southeast Asia.