Showing 1 - 10 of 359
Thai-Chinese International School Breaks Ground on Four New Buildings
Published on 03/02/2026
» Bangkok, Thailand – Thai-Chinese International School (TCIS) proudly announces the unveiling of four new buildings and a new outdoor swimming pool, marking a major milestone in the school’s continued growth and commitment to future-ready, whole-child education.
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
World Cup set to provide major economic boost
Business, Narumon Kasemsuk, Published on 24/12/2025
» Among the world's largest events, the Fifa World Cup attracts a massive global audience, extending far beyond the 48 countries competing for the trophy.
EU fines X $140m, risking US pushback
AFP, Published on 05/12/2025
» BRUSSELS - The European Union has fined X, the social media platform owned by billionaire Elon MUsk, 120 million euros ($140 million) for breaking its digital rules, in a move that risks a clash with the administration of US President Donald Trump.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Nittaya Kai Yang in B30m renovation
Business, Boonsong Lipimas, Published on 12/11/2025
» Amid economic volatility, maintaining quality at each branch and keeping the essence of the brand are the keys to dealing with fierce competition in the restaurant sector, according to Nittaya Kai Yang, the renowned Thai-Isan restaurant brand.
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
Robinhood seeks profitability in 2026
Business, Nuntawun Polkuamdee, Published on 22/10/2025
» Robinhood, Thailand's homegrown food delivery platform under Purple Ventures Co Ltd, expects to resume profitability next year after stepping up efforts to enhance customer loyalty and engagement through its new Robinhood Coin initiative.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.