Showing 1 - 10 of 10
Soft power sells best when not force-fed
Arusa Pisuthipan, Published on 07/08/2023
» South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.
Thai soft power, or a soft sales job?
Oped, Kavi Chongkittavorn, Published on 31/01/2023
» Last week Prime Minister Prayut Chan-O-cha issued a new soft power policy to promote Thai culture as part of efforts to attract international visitors. Upon close scrutiny, what the government is trying to do is actually raise revenue. In a nutshell, it is a sales pitch, nothing more.
No need for blows in martial arts row
News, Nisit Intamano, Montakarn Suvanatap and Kittipaisalsilp, Published on 19/12/2022
» Khmer traditional martial arts, or "Kun Lbokator", was among this year's 22 new inscriptions to Unesco's Representative List of the Intangible Cultural Heritage of Humanity (ICH), as announced at the 17th session of the Intergovernmental Committee for Safeguarding Intangible Cultural Heritage, which was convened from Nov 28 to Dec 3 2022, in Rabat, Morocco.
Bid for UNHRC seat needs care
Oped, Yawee Butrkrawee, Published on 13/10/2022
» In late September 2022, Foreign Minister Don Pramudwinai announced Thailand's bid to be a member of the United Nation Human Rights Council (UNHRC) for the 2025 cycle. While this is a bold, welcome move, self-reflection is much needed.
You can't beat mangoes and sticky rice
News, Roger Crutchley, Published on 08/05/2022
» I was tucking into some delicious khao nieo mamuang (mangoes and sticky rice) at a friend's house the other day and the conversation inevitably turned to teenage Thai rapper Milli, (Danupha Khanatheerakul) and her eye-catching performance at the Coachella music festival in California.
'Soft power' goal proves a tough nut to crack
Oped, Atiya Achakulwisut, Published on 03/05/2022
» The government's plan to harness "soft power" to propel Thailand into becoming a leading country of the world may sound impressive.
The local politics of Thai soft power
Oped, Thitinan Pongsudhirak, Published on 29/04/2022
» It was yet another passing storm in Thailand's overflowing teacup. The overnight sensation of 19-year-old rapper Danupha "Milli" Khanatheerakul at the recent Coachella Music Festival in the United States has shaken Thailand to its core foundations and revealed much that is still right and all that is wrong with this country. At issue are the ramifications from her global showcase of Thailand's sticky rice and ripe mango on the Coachella stage in view of her talent and political standing against the local conservative establishment.
Soft power must have global appeal
News, Paritta Wangkiat, Published on 25/04/2022
» The presence of the 19-year-old rapper Milli at the Coachella Music Festival in the United States has reinvigorated Thailand's soft power ambitions -- an area the Thai government has not fully explored nor exploited.
Milli and Mamuang
Guru, Pornchai Sereemongkonpol, Published on 22/04/2022
» Thailand's collective appetite for mango and sticky rice went through the roof when Thai teen rapper Milli, whose real name is Danupha Khanatheerakul, performed on the stage of Coachella 2022 on Sunday.
'Soft power' is not built upon sweet music
Oped, Atiya Achakulwisut, Published on 19/04/2022
» The buzz over #khaonieomamuang and #MILLILiveatCoachella seems to have an ironic twist with Prime Minister Gen Prayut Chan-o-cha jumping on the bandwagon and claiming he was the one who nudged Thailand to develop its "soft power" to attract the world's attention.