THAILAND

K-Food Expansion Accelerates Through CP AXTRA Partnership 

Published on 02/12/2025

» Building on the growing popularity of Korean cuisine in Thailand, Asia’s leading wholesaler and retailer, CP AXTRA Public Company Limited (CP AXTRA) operator of “Makro and Lotus’s” has entered a strategic partnership with CJ CheilJedang, the global pioneer behind the Bibigo brand. The collaboration will strengthen the availability and diversity of K-Food nationwide by combining CJ CheilJedang’s internationally trusted expertise with CP AXTRA’s extensive wholesale and retail network of more than 2,600 outlets.