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BUSINESS

Restaurants face a rough 2026

Business, Kuakul Mornkum, Published on 07/02/2026

» The restaurant industry continues to face several challenges this year, as tourism has not fully recovered, labour shortages persist and costs remain high.

BUSINESS

Raise a glass to new alcohol laws

Business, Kuakul Mornkum, Published on 07/02/2026

» The Alcoholic Beverage Control Act of 2025, which took effect last November, has sparked confusion among stakeholders in the alcoholic beverage industry, including retailers and consumers. The Explainer intends to address some of the concerns.

BUSINESS

Agency to set rules for social commerce

Business, Komsan Tortermvasana, Published on 28/01/2026

» The Electronic Transactions Development Agency (ETDA) is expected to implement two new measures this year as part of its role in regulating digital platform services.

BUSINESS

TikTok Election Center aims to combat misinformation

Business, Komsan Tortermvasana, Published on 16/01/2026

» TikTok, the global short-form video platform, has launched its 2026 Thailand Election Center to protect platform integrity, elevate authoritative information and combat harmful misinformation.

BUSINESS

Static outlook for digital TV channels

Business, Komsan Tortermvasana, Published on 27/12/2025

» The National Broadcasting and Telecommunications Commission (NBTC) is exploring options to help 15 digital TV channels survive after their licences expire in 2029.

BUSINESS

Line Man Wongnai postpones SET listing

Business, Suchit Leesa-nguansuk, Published on 11/12/2025

» Line Man Wongnai is to postpone its plan to list shares on the Stock Exchange of Thailand (SET) this year due to unfavourable market conditions.

BUSINESS

Line pivots to new role in digital economy

Business, Suchit Leesa-nguansuk, Published on 01/12/2025

» Line Thailand is charting a bold new course by launching mini programs and agentic artificial intelligence (AI) assistants, aiming to reshape the country's digital economy under its new chief executive.

BUSINESS

The rise of the content creation economy

Business, Published on 13/11/2025

» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.

BUSINESS

Centre calls on entrepreneurs to develop core competencies

Business, Suchit Leesa-nguansuk, Published on 12/11/2025

» The University of the Thai Chamber of Commerce's (UTCC) Competitiveness Center is calling on Thai entrepreneurs to build core competencies to ensure sustainable growth and adapt to the rapidly evolving platform economy structure.

BUSINESS

Exporting steamy soft power

Business, Kuakul Mornkum, Published on 10/11/2025

» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.