Showing 1 - 10 of 17
Agency to set rules for social commerce
Business, Komsan Tortermvasana, Published on 28/01/2026
» The Electronic Transactions Development Agency (ETDA) is expected to implement two new measures this year as part of its role in regulating digital platform services.
Brands urged to focus on suitability
Business, Suchit Leesa-nguansuk, Published on 02/06/2025
» Advertisers need to ensure their content is viewable by audiences aligned with their brand reputation, says DoubleVerify, a digital media measurement platform.
Meta rolls out new AI-driven ad tools
Business, Suchit Leesa-nguansuk, Published on 07/02/2025
» Meta is introducing new ad tools driven by artificial intelligence (AI) to serve strong demand.
Fewer Thais tuning into traditional TV
Business, Kuakul Mornkum, Published on 29/08/2024
» Thais are watching less traditional TV, preferring to consume video content via streaming platforms, while younger people are willing to pay subscription fees to access premium content, according to data analytics firm Nielsen Thailand.
Asia-Pacific marketers' hike in ad spend bests other regions
Business, Suchit Leesa-nguansuk, Published on 18/05/2024
» Despite global economic challenges, Asia-Pacific marketers plan to increase product promotion, mainly on social media, while reducing their brand-building budget, according to the 2024 Nielsen Global Annual Marketer Survey.
The sea changes that are upending advertising
Business, Marc Brodherson, Published on 02/03/2024
» Advertising is an amazing industry. It's worth about a trillion dollars globally, growth exceeds GDP, and it is either the primary business model or one of the fastest-growing ones for at least five of the top 10 companies by global market capitalisation.
Exploring efforts to cage the bird
Business, Suchit Leesa-nguansuk, Published on 12/07/2023
» The recent move by Twitter to temporarily cap how many posts users can read on the social media site is likely to affect heavy Thai users, but they will eventually adapt to the new rule, says a marketing communication executive.
Move Over, GE. Tech Giants Are the New Leaders of Industry.
Business, Christopher Mims, Published on 29/11/2021
» The eulogies for the corporate conglomerate have been pouring in fast. But in fact, these monsters of modern business are now bigger, more powerful and perhaps more world-consumingly durable than ever -- they also look very different than in the past.
In-game advertiser NextPlay eyes AI, crypto payments
Business, William Hicks, Published on 08/09/2021
» Thai digital advertising company NextPlay Technologies has made a number of big-money acquisitions this year in a bid to integrate payments and artificial intelligence (AI) into its existing in-game advertising system, its chief executive said.
Apple's Move to Block User Tracking Spawns New Digital Ad Strategies
Business, Patience Haggin & Tim Higgins, Published on 29/03/2021
» As Apple Inc. moves ahead with long-promised plans to make it harder to target certain iPhone users with ads, advertising companies and software developers are preparing for major disruptions to the $400 billion digital advertising industry.