Showing 1 - 10 of 820
Tariff talks turn trickier
Business, Published on 24/11/2025
» Separating US tariffs from the Thai-Cambodian border dispute is like "rainfall without flash floods in Bangkok".
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
Regulator okays more frequencies for wireless mikes
Business, Komsan Tortermvasana, Published on 30/10/2025
» The National Broadcasting and Telecommunications Commission (NBTC) has approved the use of additional frequencies for wireless microphones to support Thailand's effort to become a global conference and event hub.
NBTC board urged to enable a national streaming platform
Business, Komsan Tortermvasana, Published on 30/10/2025
» A commissioner of the National Broadcasting and Telecommunications Commission (NBTC) has urged the regulator's board to make a resolution on developing a national centralised streaming platform.
US visitors to Thailand likely to increase this year
Business, Molpasorn Shoowong, Published on 28/10/2025
» Thailand expects nearly 1.2 million tourists from the US next year, continuing a record-breaking trend for the market, which has been boosted by more flights including the return of United Airlines to Bangkok after an 11-year absence.
Department of Special Investigation event addresses piracy fears
Business, Kuakul Mornkum, Published on 24/10/2025
» As the consumption of online content continues to rise and the internet becomes more prominent in everyday life, the Department of Special Investigation (DSI) urges parents to teach their children to respect creative work to prevent copyright infringements.
Government urged to listen to creative sector
Business, Kuakul Mornkum, Published on 22/10/2025
» As the direction of Thailand's creative industry -- better known as soft power -- remains uncertain, an industry source suggests the government listen to professionals from within the industry.
Booming baht scares off Japan
Business, Narumon Kasemsuk, Published on 06/10/2025
» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.
Book sales hampered by drop in purchasing power
Business, Kuakul Mornkum, Published on 25/09/2025
» The sluggish economy has resulted in tighter budgets for book purchases, with the uncertain political climate further discouraging spending, according to the Publishers and Booksellers Association of Thailand (Pubat).