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LIFE

In for the kill

B Magazine, Chanun Poomsawai, Published on 28/04/2019

» From debuting on CBS's The Late Show With Stephen Colbert to being the first K-pop group to perform at this year's Coachella, BLACKPINK are unstoppable in their quest for global pop domination, which is the ultimate goal that lies at the heart of South Korea's ongoing cultural export scheme. Like their label mates Big Bang and 2NE1, the Seoul-based quartet is meticulously designed by industry behemoth YG Entertainment. But what really sets BLACKPINK apart from their peers is their collective cosmopolitan edge -- Jisoo representing Korea, Lisa bringing the spicy Thai flavours and New Zealand-born, Australia-raised Rosé and New Zealand-raised Jennie completing the picture with their multicultural upbringing. Singing and rapping in Korean, Japanese and English, they're probably the first all-female idol group to have amassed an army of fans, endearingly known as "blinks", not only from Asia, but also North America and elsewhere, in just a few years.