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GENERAL

YouTube sees spike in short video views

Business, Suchit Leesa-nguansuk, Published on 04/04/2024

» Average daily views for the video format YouTube Shorts grew by more than 130% year-on-year in Southeast Asia as of July 2023, says Niharika Kapoor, Asia-Pacific lead for Shorts scaled partnerships.

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GENERAL

Garena zeroes in on content localisation

Business, Suchit Leesa-nguansuk, Published on 03/04/2024

» Garena Thailand, an online game developer and publisher under Sea Group, is focusing on content localisation to grow engagement with customers, aligning with the Thai government's soft power policy.

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GENERAL

Annual match debuts digital card stunt

Business, Suchit Leesa-nguansuk, Published on 01/04/2024

» Yesterday's CU–TU Unity Football Match 2024 used digital light-emitting diode display technology for a card stunt for the first time, promoting sustainability while tapping into social media for marketing.

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INVESTMENT

Thailand keen to join the chip frenzy

Business, Suchit Leesa-nguansuk, Published on 29/03/2024

» Thailand wants to attract more foreign investment to produce advanced semiconductors this year, according to the Board of Investment (BoI).

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GENERAL

Thailand gains access to XTransfer platform

Business, Suchit Leesa-nguansuk, Published on 28/03/2024

» XTransfer, a Chinese fintech unicorn, has expanded its business-to-business (B2B) cross-border trade payment platform to Thailand to capitalise on global trade conducted by small and medium-sized enterprises (SMEs).

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GENERAL

Shopee puts live sales as its key to growth

Business, Suchit Leesa-nguansuk, Published on 28/03/2024

» E-marketplace Shopee has set an ambitious target to grow beyond e-commerce by offering upgraded services, in a bid to compete with the fast-growing TikTok Shop in live-stream sales.

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GENERAL

Grab targets substantial growth in 2024

Business, Suchit Leesa-nguansuk, Published on 27/03/2024

» Grab Thailand aims for a double-digit growth rate in 2024 after reaching profitability for the second consecutive year in 2023.

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GENERAL

TikTok looks to Shop Mall for growth

Business, Suchit Leesa-nguansuk, Published on 26/03/2024

» TikTok is making an aggressive move to increase its e-commerce revenue by launching TikTok Shop Mall which offers branded products.

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GENERAL

Ascend Money targets Nasdaq listing

Business, Suchit Leesa-nguansuk, Published on 22/03/2024

» Ascend Money, a financial technology firm backed by Charoen Pokphand (CP) Group, aims to list on the Nasdaq stock exchange within two years, Suphachai Chearavanont, the company's founder and chairman, told the Bangkok Post.

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GENERAL

Workers look to AI for careers

Business, Suchit Leesa-nguansuk, Published on 20/03/2024

» Workers in Thailand with artificial intelligence (AI) skills and expertise could see salary hikes of over 41% from employers, according to a new report.